--- title: "AllTrails: search popularity worldwide" description: "AllTrails is a maps or navigation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/alltrails" publisher: "Brandwave" --- # AllTrails: search popularity worldwide AllTrails is a maps or navigation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AllTrails - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hiking and tramping apps**: 23.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking and tramping apps | 2 | 23.7% | 368K | - [Hiking and tramping apps](/demand/global-en/categories/hiking-apps) ## Top hiking and tramping apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. AllTrails is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AllTrails | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gaia GPS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Avenza Maps | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Komoot | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wikiloc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hiking and tramping apps - Asked ChatGPT "Which hiking tramping app should I use?": 1. Avenza Maps, 2. AllTrails, 3. Gaia GPS - Asked ChatGPT "What are the best hiking tramping apps?": 1. AllTrails, 2. Gaia GPS, 3. Avenza Maps, 4. Komoot - Asked ChatGPT "What's the best hiking tramping app for trail planning?": 1. Gaia GPS, 2. AllTrails - Searched Google, AI Overview "hiking app": 1. AllTrails, 2. Gaia GPS, 3. Avenza Maps, 4. Komoot - Searched Google, AI Overview "trail map app": 1. AllTrails, 2. Gaia GPS Not named in any answer: Wikiloc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for AllTrails changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AllTrails worldwide rose from 301K to 368K. - Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide peaked at 27% in January 2026 and was lowest at 20.4% in August 2026. - Across the 12 months ending September 2026, AllTrails rose from 3rd to 2nd among hiking and tramping apps worldwide. ## How did search popularity change for hiking and tramping apps worldwide in September 2026? - In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%. - In September 2026, Komoot lost share of searches among hiking and tramping apps worldwide, from 55.3% to 52.9%. - In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%. - Estimated monthly branded searches for Gaia GPS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Avenza Maps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking and tramping apps | 301K | 23.2% | 3 | | Nov 2025 | Hiking and tramping apps | 246K | 23.2% | 3 | | Dec 2025 | Hiking and tramping apps | 246K | 26.8% | 2 | | Jan 2026 | Hiking and tramping apps | 301K | 27% | 2 | | Feb 2026 | Hiking and tramping apps | 246K | 21.3% | 3 | | Mar 2026 | Hiking and tramping apps | 450K | 26.3% | 2 | | Apr 2026 | Hiking and tramping apps | 450K | 23.8% | 2 | | May 2026 | Hiking and tramping apps | 450K | 23.7% | 2 | | Jun 2026 | Hiking and tramping apps | 368K | 21.1% | 2 | | Jul 2026 | Hiking and tramping apps | 368K | 21.1% | 2 | | Aug 2026 | Hiking and tramping apps | 368K | 20.4% | 2 | | Sep 2026 | Hiking and tramping apps | 368K | 23.7% | 2 | ## How are AllTrails’ branded searches counted? Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alltrails” ## Which hiking and tramping apps compete with AllTrails? - [Komoot](/demand/global-en/brands/komoot): Head-to-head: /demand/global-en/compare/alltrails-vs-komoot - [Wikiloc](/demand/global-en/brands/wikiloc): Head-to-head: /demand/global-en/compare/alltrails-vs-wikiloc - [Gaia GPS](/demand/global-en/brands/gaia-gps): Head-to-head: /demand/global-en/compare/alltrails-vs-gaia-gps - [Avenza Maps](/demand/global-en/brands/avenza-maps): Head-to-head: /demand/global-en/compare/alltrails-vs-avenza-maps ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AllTrails: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/alltrails This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/alltrails. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.