---
title: "Allstate: search popularity and Share of Search worldwide"
description: "Allstate is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/allstate"
publisher: "Brandwave"
---

# Allstate: search popularity and Share of Search worldwide

Allstate is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allstate
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home insurance brands**: 17.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home insurance brands | 3 | 17.2% | 246K |

- [Home insurance brands](/demand/global-en/categories/home-insurance-brands)

## How has branded search demand for Allstate changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allstate worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, Allstate’s estimated Share of Search among home insurance brands worldwide decreased from 22.2% to 17.2%.
- Across the 11 months ending August 2026, Allstate’s estimated Share of Search among home insurance brands worldwide peaked at 31.8% in February 2026 and was lowest at 17.2% in August 2026.
- Across the 11 months ending August 2026, Allstate fell from 2nd to 3rd among home insurance brands worldwide.

## How did search popularity change for home insurance brands worldwide in August 2026?

- In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%.
- In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 49.5% to 47.2%.
- In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 18.1% to 17.2%.
- Estimated monthly branded searches for Direct Line worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home insurance brands | 301K | 22.2% | 2 |
| Nov 2025 | Home insurance brands | 246K | 22.2% | 2 |
| Dec 2025 | Home insurance brands | 246K | 22.2% | 2 |
| Jan 2026 | Home insurance brands | 301K | 22.2% | 2 |
| Feb 2026 | Home insurance brands | 450K | 31.8% | 2 |
| Mar 2026 | Home insurance brands | 301K | 22.2% | 2 |
| Apr 2026 | Home insurance brands | 246K | 19.3% | 3 |
| May 2026 | Home insurance brands | 246K | 18.9% | 3 |
| Jun 2026 | Home insurance brands | 246K | 18.1% | 2 |
| Jul 2026 | Home insurance brands | 246K | 18.1% | 2 |
| Aug 2026 | Home insurance brands | 246K | 17.2% | 3 |
| Sep 2026 | Home insurance brands | — | — | — |

## How is Allstate measured?

Brandwave collects information about searches that people make online using Allstate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allstate insurance”

## Which home insurance brands compete with Allstate?

- [Liberty Mutual](/demand/global-en/brands/liberty-mutual): Head-to-head: /demand/global-en/compare/allstate-vs-liberty-mutual
- [State Farm](/demand/global-en/brands/state-farm): Head-to-head: /demand/global-en/compare/allstate-vs-state-farm
- [Lemonade](/demand/global-en/brands/lemonade): Head-to-head: /demand/global-en/compare/allstate-vs-lemonade
- [Aviva](/demand/global-en/brands/aviva): Head-to-head: /demand/global-en/compare/allstate-vs-aviva
- [Direct Line](/demand/global-en/brands/direct-line): Head-to-head: /demand/global-en/compare/allstate-vs-direct-line

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allstate: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/allstate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/allstate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.