---
title: "Alloy: search popularity worldwide"
description: "Alloy is an identity decisioning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/alloy"
publisher: "Brandwave"
---

# Alloy: search popularity worldwide

Alloy is an identity decisioning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Alloy
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Know your customer platforms | — | — | — |

- [Know your customer platforms](/demand/global-en/categories/know-your-customer-platforms)

## How did search popularity change for know your customer platforms worldwide in August 2026?

- In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%.
- In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
- In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.
- In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Know your customer platforms | — | — | — |
| Nov 2025 | Know your customer platforms | — | — | — |
| Dec 2025 | Know your customer platforms | — | — | — |
| Jan 2026 | Know your customer platforms | — | — | — |
| Feb 2026 | Know your customer platforms | — | — | — |
| Mar 2026 | Know your customer platforms | — | — | — |
| Apr 2026 | Know your customer platforms | — | — | — |
| May 2026 | Know your customer platforms | — | — | — |
| Jun 2026 | Know your customer platforms | — | — | — |
| Jul 2026 | Know your customer platforms | — | — | — |
| Aug 2026 | Know your customer platforms | — | — | — |
| Sep 2026 | Know your customer platforms | — | — | — |

## How is Alloy measured?

Brandwave collects information about searches that people make online using Alloy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alloy identity”

## Which know your customer platforms compete with Alloy?

- [Onfido](/demand/global-en/brands/onfido)
- [Jumio](/demand/global-en/brands/jumio)
- [Trulioo](/demand/global-en/brands/trulioo)
- [Persona](/demand/global-en/brands/persona)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Alloy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/alloy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/alloy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.