---
title: "Allens: search popularity worldwide"
description: "Allens makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/allens"
publisher: "Brandwave"
---

# Allens: search popularity worldwide

Allens makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allens
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among lolly brands**: 33.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lolly brands | 1 | 33.3% | 550K |

- [Lolly brands](/demand/global-en/categories/lolly-brands)

## How has branded search demand for Allens changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Allens worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide increased from 24% to 33.3%.
- Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide peaked at 40.7% in April 2026 and was lowest at 24% in February 2026.
- Across the 12 months ending September 2026, Allens rose from 3rd to 1st among lolly brands worldwide.

## How did search popularity change for lolly brands worldwide in September 2026?

- Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
- Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
- Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lolly brands | 450K | 24% | 3 |
| Nov 2025 | Lolly brands | 450K | 27.3% | 2 |
| Dec 2025 | Lolly brands | 450K | 27.3% | 2 |
| Jan 2026 | Lolly brands | 450K | 27.3% | 2 |
| Feb 2026 | Lolly brands | 368K | 24% | 3 |
| Mar 2026 | Lolly brands | 673K | 35.9% | 1 |
| Apr 2026 | Lolly brands | 823K | 40.7% | 1 |
| May 2026 | Lolly brands | 673K | 35.9% | 1 |
| Jun 2026 | Lolly brands | 673K | 39.8% | 1 |
| Jul 2026 | Lolly brands | 550K | 35.1% | 1 |
| Aug 2026 | Lolly brands | 550K | 33.3% | 1 |
| Sep 2026 | Lolly brands | 550K | 33.3% | 1 |

## How is Allens measured?

Brandwave collects information about searches that people make online using Allens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allens”

## Which lolly brands compete with Allens?

- [Haribo](/demand/global-en/brands/haribo): Head-to-head: /demand/global-en/compare/allens-vs-haribo
- [Skittles](/demand/global-en/brands/skittles): Head-to-head: /demand/global-en/compare/allens-vs-skittles
- [Mentos](/demand/global-en/brands/mentos): Head-to-head: /demand/global-en/compare/allens-vs-mentos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allens: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/allens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/allens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.