---
title: "Allen & Overy: search popularity worldwide"
description: "Allen & Overy is law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/allen-overy"
publisher: "Brandwave"
---

# Allen & Overy: search popularity worldwide

Allen & Overy is law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allen & Overy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among law firms**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Law firms | 1 | 23.4% | 99K |

- [Law firms](/demand/global-en/categories/law-firms)

## How has branded search demand for Allen & Overy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allen & Overy worldwide fell from 121K to 99K.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide increased from 21.4% to 23.4%.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide peaked at 23.4% in August 2026 and was lowest at 5.2% in December 2025.

## How did search popularity change for law firms worldwide in August 2026?

- In August 2026, Allen & Overy gained estimated Share of Search among law firms worldwide, from 22.8% to 23.4%.
- In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 20.9% to 21.4%.
- In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 13.9% to 11.7%.
- In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.
- Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Law firms | 121K | 21.4% | 1 |
| Nov 2025 | Law firms | 99K | 20% | 2 |
| Dec 2025 | Law firms | 81K | 5.2% | 3 |
| Jan 2026 | Law firms | 99K | 19.4% | 2 |
| Feb 2026 | Law firms | 81K | 17% | 3 |
| Mar 2026 | Law firms | 99K | 19.4% | 2 |
| Apr 2026 | Law firms | 99K | 20.7% | 2 |
| May 2026 | Law firms | 99K | 22.8% | 1 |
| Jun 2026 | Law firms | 99K | 22% | 1 |
| Jul 2026 | Law firms | 99K | 22.8% | 1 |
| Aug 2026 | Law firms | 99K | 23.4% | 1 |
| Sep 2026 | Law firms | — | — | — |

## How is Allen & Overy measured?

Brandwave collects information about searches that people make online using Allen & Overy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allen and overy”
- “allen overy”

## Which law firms compete with Allen & Overy?

- [DLA Piper](/demand/global-en/brands/dla-piper): Head-to-head: /demand/global-en/compare/allen-overy-vs-dla-piper
- [Baker McKenzie](/demand/global-en/brands/baker-mckenzie): Head-to-head: /demand/global-en/compare/allen-overy-vs-baker-mckenzie
- [Linklaters](/demand/global-en/brands/linklaters): Head-to-head: /demand/global-en/compare/allen-overy-vs-linklaters
- [Clifford Chance](/demand/global-en/brands/clifford-chance): Head-to-head: /demand/global-en/compare/allen-overy-vs-clifford-chance
- [Norton Rose Fulbright](/demand/global-en/brands/norton-rose-fulbright): Head-to-head: /demand/global-en/compare/allen-overy-vs-norton-rose-fulbright

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allen & Overy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/allen-overy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/allen-overy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.