---
title: "Allbirds: search popularity and Share of Search worldwide"
description: "Allbirds offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/allbirds"
publisher: "Brandwave"
---

# Allbirds: search popularity and Share of Search worldwide

Allbirds offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allbirds
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sustainable sneaker brands**: 36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable sneaker brands | 1 | 36% | 314K |

- [Sustainable sneaker brands](/demand/global-en/categories/sustainable-sneaker-brands)

## How has branded search demand for Allbirds changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allbirds worldwide fell from 483K to 314K.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide decreased from 45.3% to 36%.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 76.9% in April 2026 and was lowest at 36% in August 2026.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.
- Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable sneaker brands | 483K | 45.3% | 1 |
| Nov 2025 | Sustainable sneaker brands | 591K | 48% | 1 |
| Dec 2025 | Sustainable sneaker brands | 483K | 43.5% | 1 |
| Jan 2026 | Sustainable sneaker brands | 450K | 51.5% | 1 |
| Feb 2026 | Sustainable sneaker brands | 395K | 48.2% | 1 |
| Mar 2026 | Sustainable sneaker brands | 591K | 50.2% | 1 |
| Apr 2026 | Sustainable sneaker brands | 2.2M | 76.9% | 1 |
| May 2026 | Sustainable sneaker brands | 524K | 43.8% | 1 |
| Jun 2026 | Sustainable sneaker brands | 483K | 49.6% | 1 |
| Jul 2026 | Sustainable sneaker brands | 350K | 41% | 1 |
| Aug 2026 | Sustainable sneaker brands | 314K | 36% | 1 |
| Sep 2026 | Sustainable sneaker brands | — | — | — |

## How is Allbirds measured?

Brandwave collects information about searches that people make online using Allbirds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allbirds”
- “allbirds com”
- “allbirds footwear”
- “allbirds shoes”
- “allbirds sneakers”
- “sneakers allbirds”

## Which sustainable sneaker brands compete with Allbirds?

- [Rothy's](/demand/global-en/brands/rothy-s): Head-to-head: /demand/global-en/compare/allbirds-vs-rothy-s
- [VEJA](/demand/global-en/brands/veja): Head-to-head: /demand/global-en/compare/allbirds-vs-veja
- [SAOLA](/demand/global-en/brands/saola): Head-to-head: /demand/global-en/compare/allbirds-vs-saola
- [Nothing New](/demand/global-en/brands/nothing-new): Head-to-head: /demand/global-en/compare/allbirds-vs-nothing-new

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allbirds: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/allbirds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/allbirds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.