---
title: "Align: search popularity and Share of Search worldwide"
description: "Align is probiotic brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/align"
publisher: "Brandwave"
---

# Align: search popularity and Share of Search worldwide

Align is probiotic brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Align
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among probiotics**: 8.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Probiotics | 2 | 8.4% | 60.5K |

- [Probiotics](/demand/global-en/categories/probiotics)

## How has branded search demand for Align changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Align worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Align’s estimated Share of Search among probiotics worldwide increased from 6.8% to 8.4%.
- Across the 11 months ending August 2026, Align’s estimated Share of Search among probiotics worldwide peaked at 9.6% in February 2026 and was lowest at 6.8% in April 2026.

## How did search popularity change for probiotics worldwide in August 2026?

- In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.
- In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
- Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Probiotics | 60.5K | 6.8% | 2 |
| Nov 2025 | Probiotics | 60.5K | 8% | 2 |
| Dec 2025 | Probiotics | 60.5K | 9.4% | 2 |
| Jan 2026 | Probiotics | 74K | 9.2% | 2 |
| Feb 2026 | Probiotics | 74K | 9.6% | 2 |
| Mar 2026 | Probiotics | 74K | 8% | 2 |
| Apr 2026 | Probiotics | 60.5K | 6.8% | 2 |
| May 2026 | Probiotics | 60.5K | 6.9% | 2 |
| Jun 2026 | Probiotics | 60.5K | 8.2% | 2 |
| Jul 2026 | Probiotics | 60.5K | 8.2% | 2 |
| Aug 2026 | Probiotics | 60.5K | 8.4% | 2 |
| Sep 2026 | Probiotics | — | — | — |

## How is Align measured?

Brandwave collects information about searches that people make online using Align’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “align probiotic”

## Which probiotics compete with Align?

- [Yakult](/demand/global-en/brands/yakult): Head-to-head: /demand/global-en/compare/align-vs-yakult
- [Culturelle](/demand/global-en/brands/culturelle): Head-to-head: /demand/global-en/compare/align-vs-culturelle
- [Garden of Life](/demand/global-en/brands/garden-of-life): Head-to-head: /demand/global-en/compare/align-vs-garden-of-life
- [Bio-Kult](/demand/global-en/brands/bio-kult): Head-to-head: /demand/global-en/compare/align-vs-bio-kult
- [Optibac](/demand/global-en/brands/optibac): Head-to-head: /demand/global-en/compare/align-vs-optibac

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Align: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/align

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/align. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.