--- title: "Akebono: search popularity worldwide" description: "Akebono makes brake pads and braking systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/akebono" publisher: "Brandwave" --- # Akebono: search popularity worldwide Akebono makes brake pads and braking systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Akebono - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among brake pad brands**: 34.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brake pad brands | 1 | 34.2% | 22.2K | - [Brake pad brands](/demand/global-en/categories/brake-pad-brands) ## Top brake pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Akebono was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Akebono is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Akebono | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Bosch | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hawk Performance | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | PowerStop | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Brembo | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | EBC Brakes | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Ferodo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Textar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pagid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about brake pad brands - Asked ChatGPT "Which brake pads should I buy for my car?": 1. Akebono, 2. Bosch - Asked ChatGPT "What are the best brake pad brands?": 1. Akebono, 2. Bosch, 3. PowerStop, 4. Brembo - Asked ChatGPT "Are ceramic or semi-metallic brake pads better for daily driving?": named none of the brands we track - Searched Google, AI Overview "best brake pads": 1. Akebono, 2. Bosch, 3. Hawk Performance, 4. EBC Brakes Not named in any answer: Ferodo, Textar and Pagid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for Akebono changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Akebono worldwide fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide increased from 33.5% to 34.2%. - Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide peaked at 34.2% in September 2026 and was lowest at 27% in December 2025. ## How did search popularity change for brake pad brands worldwide in September 2026? - In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%. - In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%. - In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%. - In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%. - In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%. - In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brake pad brands | 27.1K | 33.5% | 1 | | Nov 2025 | Brake pad brands | 22.2K | 31.1% | 1 | | Dec 2025 | Brake pad brands | 18.1K | 27% | 2 | | Jan 2026 | Brake pad brands | 22.2K | 29.6% | 2 | | Feb 2026 | Brake pad brands | 18.1K | 29.3% | 1 | | Mar 2026 | Brake pad brands | 27.1K | 33.6% | 1 | | Apr 2026 | Brake pad brands | 27.1K | 33.2% | 1 | | May 2026 | Brake pad brands | 22.2K | 29.7% | 1 | | Jun 2026 | Brake pad brands | 22.2K | 32.8% | 1 | | Jul 2026 | Brake pad brands | 22.2K | 32.5% | 1 | | Aug 2026 | Brake pad brands | 22.2K | 32.1% | 1 | | Sep 2026 | Brake pad brands | 22.2K | 34.2% | 1 | ## How are Akebono’s branded searches counted? Brandwave collects information about searches that people make online using Akebono’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “akebono brake pads” ## Which brake pad brands compete with Akebono? - [Brembo](/demand/global-en/brands/brembo): Head-to-head: /demand/global-en/compare/akebono-vs-brembo - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/akebono-vs-bosch - [EBC Brakes](/demand/global-en/brands/ebc-brakes): Head-to-head: /demand/global-en/compare/akebono-vs-ebc-brakes - [Ferodo](/demand/global-en/brands/ferodo): Head-to-head: /demand/global-en/compare/akebono-vs-ferodo - [Textar](/demand/global-en/brands/textar): Head-to-head: /demand/global-en/compare/akebono-vs-textar - [Hawk Performance](/demand/global-en/brands/hawk-performance) - [Pagid](/demand/global-en/brands/pagid) - [PowerStop](/demand/global-en/brands/powerstop) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Akebono: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/akebono This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/akebono. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.