--- title: "Ajax: search popularity and Share of Search worldwide" description: "Ajax makes dishwashing liquid and cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ajax" publisher: "Brandwave" --- # Ajax: search popularity and Share of Search worldwide Ajax makes dishwashing liquid and cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ajax - **Owned by**: Colgate-Palmolive - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among dishwashing liquid brands**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dishwashing liquid brands | 4 | <0.01% | 70 | | Glass cleaners | 6 | <0.01% | 70 | | Surface cleaner brands | 5 | 0.01% | 70 | - [Dishwashing liquid brands](/demand/global-en/categories/dishwashing-liquid-brands) - [Glass cleaners](/demand/global-en/categories/glass-cleaners) - [Surface cleaner brands](/demand/global-en/categories/surface-cleaner-brands) ## How has branded search demand for Ajax changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ajax worldwide rose from 50 to 70. - Across the 11 months ending August 2026, Ajax rose from 5th to 4th among dishwashing liquid brands worldwide. - Across the 11 months ending August 2026, Ajax’s estimated Share of Search among glass cleaners worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Ajax’s estimated Share of Search among surface cleaner brands worldwide held steady, from <0.01% to 0.01%. ## How did search popularity change for dishwashing liquid brands worldwide in August 2026? - In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%. - In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%. - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for glass cleaners worldwide in August 2026? - In August 2026, Method gained estimated Share of Search among glass cleaners worldwide, from 54.7% to 59.5%. - In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%. - In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%. - Estimated monthly branded searches for Glass Plus worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026. - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. ## How did search popularity change for surface cleaner brands worldwide in August 2026? - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dishwashing liquid brands | 50 | <0.01% | 5 | | Nov 2025 | Dishwashing liquid brands | 50 | <0.01% | 4 | | Dec 2025 | Dishwashing liquid brands | 40 | <0.01% | 5 | | Jan 2026 | Dishwashing liquid brands | 50 | <0.01% | 5 | | Feb 2026 | Dishwashing liquid brands | 30 | <0.01% | 5 | | Mar 2026 | Dishwashing liquid brands | 50 | <0.01% | 5 | | Apr 2026 | Dishwashing liquid brands | 50 | <0.01% | 5 | | May 2026 | Dishwashing liquid brands | 50 | <0.01% | 4 | | Jun 2026 | Dishwashing liquid brands | 50 | <0.01% | 4 | | Jul 2026 | Dishwashing liquid brands | 50 | <0.01% | 4 | | Aug 2026 | Dishwashing liquid brands | 70 | <0.01% | 4 | | Sep 2026 | Dishwashing liquid brands | — | — | — | | Oct 2025 | Glass cleaners | 50 | <0.01% | 6 | | Nov 2025 | Glass cleaners | 50 | <0.01% | 6 | | Dec 2025 | Glass cleaners | 40 | <0.01% | 6 | | Jan 2026 | Glass cleaners | 50 | <0.01% | 6 | | Feb 2026 | Glass cleaners | 30 | <0.01% | 6 | | Mar 2026 | Glass cleaners | 50 | <0.01% | 6 | | Apr 2026 | Glass cleaners | 50 | <0.01% | 6 | | May 2026 | Glass cleaners | 50 | <0.01% | 6 | | Jun 2026 | Glass cleaners | 50 | <0.01% | 6 | | Jul 2026 | Glass cleaners | 50 | <0.01% | 6 | | Aug 2026 | Glass cleaners | 70 | <0.01% | 6 | | Sep 2026 | Glass cleaners | — | — | — | | Oct 2025 | Surface cleaner brands | 50 | <0.01% | 5 | | Nov 2025 | Surface cleaner brands | 50 | <0.01% | 5 | | Dec 2025 | Surface cleaner brands | 40 | <0.01% | 5 | | Jan 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | Feb 2026 | Surface cleaner brands | 30 | <0.01% | 5 | | Mar 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | Apr 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | May 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | Jun 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | Jul 2026 | Surface cleaner brands | 50 | <0.01% | 5 | | Aug 2026 | Surface cleaner brands | 70 | 0.01% | 5 | | Sep 2026 | Surface cleaner brands | — | — | — | ## How is Ajax measured? Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ajax nz” ## Which dishwashing liquid brands compete with Ajax? - [Dawn](/demand/global-en/brands/dawn): Head-to-head: /demand/global-en/compare/ajax-vs-dawn - [Palmolive](/demand/global-en/brands/palmolive): Head-to-head: /demand/global-en/compare/ajax-vs-palmolive - [Sunlight](/demand/global-en/brands/sunlight): Head-to-head: /demand/global-en/compare/ajax-vs-sunlight - [Fairy](/demand/global-en/brands/fairy): Head-to-head: /demand/global-en/compare/ajax-vs-fairy ## Who owns Ajax? Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive. - [Colgate-Palmolive](/demand/global-en/companies/colgate-palmolive): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ajax? Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive. ## Cite this page Brandwave. "Ajax: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ajax This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ajax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.