--- title: "Airwaves: search popularity worldwide" description: "Airwaves makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/airwaves" publisher: "Brandwave" --- # Airwaves: search popularity worldwide Airwaves makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Airwaves - **Owned by**: Mars - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among chewing gum and mint brands**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chewing gum and mint brands | 4 | 5.5% | 40.5K | - [Chewing gum and mint brands](/demand/global-en/categories/chewing-gum-and-mint-brands) ## How has branded search demand for Airwaves changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Airwaves worldwide fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide decreased from 6.7% to 5.5%. - Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 9.8% in January 2026 and was lowest at 5.5% in September 2026. ## How did search popularity change for chewing gum and mint brands worldwide in September 2026? - In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%. - In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%. - In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%. - In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%. - In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%. - Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chewing gum and mint brands | 49.5K | 6.7% | 4 | | Nov 2025 | Chewing gum and mint brands | 49.5K | 7.5% | 4 | | Dec 2025 | Chewing gum and mint brands | 40.5K | 6.3% | 4 | | Jan 2026 | Chewing gum and mint brands | 74K | 9.8% | 3 | | Feb 2026 | Chewing gum and mint brands | 49.5K | 7.9% | 4 | | Mar 2026 | Chewing gum and mint brands | 49.5K | 7.3% | 4 | | Apr 2026 | Chewing gum and mint brands | 49.5K | 7.3% | 4 | | May 2026 | Chewing gum and mint brands | 40.5K | 5.5% | 4 | | Jun 2026 | Chewing gum and mint brands | 40.5K | 6.2% | 4 | | Jul 2026 | Chewing gum and mint brands | 40.5K | 6.4% | 4 | | Aug 2026 | Chewing gum and mint brands | 40.5K | 6.1% | 4 | | Sep 2026 | Chewing gum and mint brands | 40.5K | 5.5% | 4 | ## How is Airwaves measured? Brandwave collects information about searches that people make online using Airwaves’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “airwaves” ## Which chewing gum and mint brands compete with Airwaves? - [Tic Tac](/demand/global-en/brands/tic-tac): Head-to-head: /demand/global-en/compare/airwaves-vs-tic-tac - [Mentos](/demand/global-en/brands/mentos): Head-to-head: /demand/global-en/compare/airwaves-vs-mentos - [Extra](/demand/global-en/brands/extra): Head-to-head: /demand/global-en/compare/airwaves-vs-extra - [Juicy Fruit](/demand/global-en/brands/juicy-fruit): Head-to-head: /demand/global-en/compare/airwaves-vs-juicy-fruit - [Eclipse](/demand/global-en/brands/eclipse): Head-to-head: /demand/global-en/compare/airwaves-vs-eclipse ## Who owns Airwaves? Airwaves is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, worldwide. - [Mars](/demand/global-en/companies/mars): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Airwaves? Airwaves is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, worldwide. ## Cite this page Brandwave. "Airwaves: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/airwaves This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/airwaves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.