---
title: "AirPods: search popularity and Share of Search worldwide"
description: "AirPods makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/airpods"
publisher: "Brandwave"
---

# AirPods: search popularity and Share of Search worldwide

AirPods makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AirPods
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among earbud brands**: 58.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Earbud brands | 1 | 58.2% | 6.1M |

- [Earbud brands](/demand/global-en/categories/earbud-brands)

## How has branded search demand for AirPods changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AirPods worldwide held steady at 6.1M.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide decreased from 60.4% to 58.2%.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide peaked at 64.7% in December 2025 and was lowest at 54.2% in July 2026.

## How did search popularity change for earbud brands worldwide in August 2026?

- In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.
- In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.
- Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.
- Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Earbud brands | 6.1M | 60.4% | 1 |
| Nov 2025 | Earbud brands | 9.1M | 64% | 1 |
| Dec 2025 | Earbud brands | 9.1M | 64.7% | 1 |
| Jan 2026 | Earbud brands | 6.1M | 58.4% | 1 |
| Feb 2026 | Earbud brands | 5M | 57.8% | 1 |
| Mar 2026 | Earbud brands | 6.1M | 62.4% | 1 |
| Apr 2026 | Earbud brands | 5M | 57.7% | 1 |
| May 2026 | Earbud brands | 5M | 57.5% | 1 |
| Jun 2026 | Earbud brands | 5M | 57.5% | 1 |
| Jul 2026 | Earbud brands | 5M | 54.2% | 1 |
| Aug 2026 | Earbud brands | 6.1M | 58.2% | 1 |
| Sep 2026 | Earbud brands | — | — | — |

## How is AirPods measured?

Brandwave collects information about searches that people make online using AirPods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airpods”

## Which earbud brands compete with AirPods?

- [Sony](/demand/global-en/brands/sony): Head-to-head: /demand/global-en/compare/airpods-vs-sony
- [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/airpods-vs-bose
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/airpods-vs-samsung
- [Jabra](/demand/global-en/brands/jabra): Head-to-head: /demand/global-en/compare/airpods-vs-jabra

## Who owns AirPods?

AirPods is owned by Apple. Brandwave also tracks Pixelmator, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns AirPods?

AirPods is owned by Apple. Brandwave also tracks Pixelmator, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

## Cite this page

Brandwave. "AirPods: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/airpods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/airpods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.