---
title: "Airbnb: search popularity and Share of Search worldwide"
description: "Airbnb lists holiday homes and short-stay rentals in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/airbnb"
publisher: "Brandwave"
---

# Airbnb: search popularity and Share of Search worldwide

Airbnb lists holiday homes and short-stay rentals in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Airbnb
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among holiday rental platforms**: 92.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Holiday rental platforms | 1 | 92.8% | 45.5M |

- [Holiday rental platforms](/demand/global-en/categories/holiday-rental-platforms)

## How has branded search demand for Airbnb changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Airbnb worldwide rose from 37.2M to 45.5M.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday rental platforms worldwide peaked at 92.8% in July 2026 and was lowest at 89.7% in February 2026.

## How did search popularity change for holiday rental platforms worldwide in August 2026?

- Estimated monthly branded searches for Plum Guide worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Airbnb worldwide rose 22.3% over 11 measured months, from 37.2M to 45.5M in August 2026.
- Estimated monthly branded searches for Vrbo worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.
- Estimated monthly branded searches for HomeToGo worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Holiday rental platforms | 37.2M | 92.7% | 1 |
| Nov 2025 | Holiday rental platforms | 37.2M | 92.8% | 1 |
| Dec 2025 | Holiday rental platforms | 37.2M | 92.8% | 1 |
| Jan 2026 | Holiday rental platforms | 45.5M | 91.3% | 1 |
| Feb 2026 | Holiday rental platforms | 37.2M | 89.7% | 1 |
| Mar 2026 | Holiday rental platforms | 45.5M | 91.4% | 1 |
| Apr 2026 | Holiday rental platforms | 45.5M | 92.8% | 1 |
| May 2026 | Holiday rental platforms | 45.5M | 92.8% | 1 |
| Jun 2026 | Holiday rental platforms | 45.5M | 91.4% | 1 |
| Jul 2026 | Holiday rental platforms | 55.6M | 92.8% | 1 |
| Aug 2026 | Holiday rental platforms | 45.5M | 92.8% | 1 |
| Sep 2026 | Holiday rental platforms | — | — | — |

## How is Airbnb measured?

Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airbnb”

## Which holiday rental platforms compete with Airbnb?

- [Vrbo](/demand/global-en/brands/vrbo): Head-to-head: /demand/global-en/compare/airbnb-vs-vrbo
- [HomeToGo](/demand/global-en/brands/hometogo): Head-to-head: /demand/global-en/compare/airbnb-vs-hometogo
- [Booking.com](/demand/global-en/brands/booking-com): Head-to-head: /demand/global-en/compare/airbnb-vs-booking-com
- [Plum Guide](/demand/global-en/brands/plum-guide): Head-to-head: /demand/global-en/compare/airbnb-vs-plum-guide

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Airbnb: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/airbnb

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/airbnb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.