---
title: "Air Wick: search popularity and Share of Search worldwide"
description: "Air Wick makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/air-wick"
publisher: "Brandwave"
---

# Air Wick: search popularity and Share of Search worldwide

Air Wick makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Air Wick
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among air freshener brands**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air freshener brands | 3 | 16.9% | 135K |

- [Air freshener brands](/demand/global-en/categories/air-freshener-brands)

## How has branded search demand for Air Wick changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Air Wick worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide increased from 13.8% to 16.9%.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide peaked at 22.1% in April 2026 and was lowest at 7.5% in December 2025.

## How did search popularity change for air freshener brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.
- In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.
- In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air freshener brands | 165K | 13.8% | 3 |
| Nov 2025 | Air freshener brands | 165K | 10.3% | 3 |
| Dec 2025 | Air freshener brands | 135K | 7.5% | 3 |
| Jan 2026 | Air freshener brands | 135K | 15.1% | 3 |
| Feb 2026 | Air freshener brands | 135K | 19.9% | 3 |
| Mar 2026 | Air freshener brands | 135K | 19.9% | 3 |
| Apr 2026 | Air freshener brands | 135K | 22.1% | 3 |
| May 2026 | Air freshener brands | 110K | 18.8% | 3 |
| Jun 2026 | Air freshener brands | 110K | 18.8% | 3 |
| Jul 2026 | Air freshener brands | 110K | 18.8% | 3 |
| Aug 2026 | Air freshener brands | 135K | 16.9% | 3 |
| Sep 2026 | Air freshener brands | — | — | — |

## How is Air Wick measured?

Brandwave collects information about searches that people make online using Air Wick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “air wick”

## Which air freshener brands compete with Air Wick?

- [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/air-wick-vs-yankee-candle
- [Febreze](/demand/global-en/brands/febreze): Head-to-head: /demand/global-en/compare/air-wick-vs-febreze
- [Glade](/demand/global-en/brands/glade): Head-to-head: /demand/global-en/compare/air-wick-vs-glade
- [Renuzit](/demand/global-en/brands/renuzit): Head-to-head: /demand/global-en/compare/air-wick-vs-renuzit

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Air Wick: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/air-wick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/air-wick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.