---
title: "Air New Zealand: search popularity and Share of Search worldwide"
description: "New Zealand's national airline, flying domestic, trans-Tasman, Pacific Island, and long-haul routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/air-new-zealand"
publisher: "Brandwave"
---

# Air New Zealand: search popularity and Share of Search worldwide

New Zealand's national airline, flying domestic, trans-Tasman, Pacific Island, and long-haul routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Air New Zealand
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among airline brands**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Airline brands | 6 | 3% | 550K |

- [Airline brands](/demand/global-en/categories/airline-brands)

## How has branded search demand for Air New Zealand changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Air New Zealand worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airline brands worldwide peaked at 3.3% in October 2025 and was lowest at 2.2% in March 2026.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 8% to 10%.
- In August 2026, Singapore Airlines gained estimated Share of Search among airline brands worldwide, from 23.8% to 24.4%.
- In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 21.8% to 18.2%.
- Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
- Estimated monthly branded searches for Emirates worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airline brands | 673K | 3.3% | 6 |
| Nov 2025 | Airline brands | 550K | 2.8% | 6 |
| Dec 2025 | Airline brands | 550K | 3.2% | 6 |
| Jan 2026 | Airline brands | 673K | 2.9% | 6 |
| Feb 2026 | Airline brands | 550K | 2.7% | 6 |
| Mar 2026 | Airline brands | 673K | 2.2% | 6 |
| Apr 2026 | Airline brands | 550K | 2.8% | 6 |
| May 2026 | Airline brands | 550K | 3% | 6 |
| Jun 2026 | Airline brands | 550K | 2.9% | 6 |
| Jul 2026 | Airline brands | 550K | 2.9% | 6 |
| Aug 2026 | Airline brands | 550K | 3% | 6 |
| Sep 2026 | Airline brands | — | — | — |

## How is Air New Zealand measured?

Brandwave collects information about searches that people make online using Air New Zealand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “air new zealand”

## Which airline brands compete with Air New Zealand?

- [Singapore Airlines](/demand/global-en/brands/singapore-airlines): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-singapore-airlines
- [British Airways](/demand/global-en/brands/british-airways): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-british-airways
- [Emirates](/demand/global-en/brands/emirates): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-emirates
- [Qatar Airways](/demand/global-en/brands/qatar-airways): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-qatar-airways
- [Qantas](/demand/global-en/brands/qantas): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-qantas

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Air New Zealand: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/air-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/air-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.