--- title: "Agent Provocateur: search popularity worldwide" description: "Agent Provocateur makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/agent-provocateur" publisher: "Brandwave" --- # Agent Provocateur: search popularity worldwide Agent Provocateur makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Agent Provocateur - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 3 | 6% | 246K | - [Lingerie brands](/demand/global-en/categories/lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Agent Provocateur was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Agent Provocateur is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Agent Provocateur changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Agent Provocateur worldwide fell from 301K to 246K. - Across the 12 months ending September 2026, Agent Provocateur’s share of searches among lingerie brands worldwide peaked at 7.7% in January 2026 and was lowest at 5.2% in November 2025. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. - In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide. - In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide. - In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide. - Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 301K | 6.2% | 3 | | Nov 2025 | Lingerie brands | 301K | 5.2% | 3 | | Dec 2025 | Lingerie brands | 368K | 5.5% | 3 | | Jan 2026 | Lingerie brands | 450K | 7.7% | 3 | | Feb 2026 | Lingerie brands | 301K | 7.2% | 3 | | Mar 2026 | Lingerie brands | 301K | 7.3% | 3 | | Apr 2026 | Lingerie brands | 246K | 7.2% | 3 | | May 2026 | Lingerie brands | 246K | 6% | 3 | | Jun 2026 | Lingerie brands | 246K | 6.1% | 3 | | Jul 2026 | Lingerie brands | 246K | 5.9% | 3 | | Aug 2026 | Lingerie brands | 246K | 6% | 3 | | Sep 2026 | Lingerie brands | 246K | 6% | 3 | ## How are Agent Provocateur’s branded searches counted? Brandwave collects information about searches that people make online using Agent Provocateur’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “agent provocateur” ## Which lingerie brands compete with Agent Provocateur? - [Intimissimi](/demand/global-en/brands/intimissimi): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-intimissimi - [Savage X Fenty](/demand/global-en/brands/savage-x-fenty): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-savage-x-fenty - [Honey Birdette](/demand/global-en/brands/honey-birdette): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-honey-birdette - [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-victorias-secret - [SKIMS](/demand/global-en/brands/skims): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-skims - [Bluebella](/demand/global-en/brands/bluebella) - [Aerie](/demand/global-en/brands/aerie) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Agent Provocateur: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/agent-provocateur This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/agent-provocateur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.