--- title: "Afterpay: search popularity and Share of Search worldwide" description: "A buy now pay later service that splits purchases into four interest-free instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/afterpay" publisher: "Brandwave" --- # Afterpay: search popularity and Share of Search worldwide A buy now pay later service that splits purchases into four interest-free instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Afterpay - **Owned by**: Block - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among buy now pay later services**: 17.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Buy now pay later services | 3 | 17.7% | 1M | | Buy now pay later | 3 | 18.3% | 1M | - [Buy now pay later services](/demand/global-en/categories/buy-now-pay-later-services) - [Buy now pay later](/demand/global-en/categories/buy-now-pay-later) ## How has branded search demand for Afterpay changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Afterpay worldwide fell from 1.2M to 1M. - Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later services worldwide decreased from 18.8% to 17.7%. - Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later services worldwide peaked at 18.8% in October 2025 and was lowest at 15% in April 2026. - Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later worldwide decreased from 19.3% to 18.3%. - Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later worldwide peaked at 19.3% in October 2025 and was lowest at 15.5% in April 2026. ## How did search popularity change for buy now pay later services worldwide in August 2026? - Estimated monthly branded searches for Klarna worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026. - Estimated monthly branded searches for Afterpay worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for buy now pay later worldwide in August 2026? - Estimated monthly branded searches for Zip worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Klarna worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026. - Estimated monthly branded searches for Afterpay worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Buy now pay later services | 1.2M | 18.8% | 3 | | Nov 2025 | Buy now pay later services | 1.2M | 18.6% | 3 | | Dec 2025 | Buy now pay later services | 1.2M | 16.7% | 3 | | Jan 2026 | Buy now pay later services | 1M | 15.9% | 3 | | Feb 2026 | Buy now pay later services | 823K | 15.2% | 3 | | Mar 2026 | Buy now pay later services | 1M | 17.8% | 3 | | Apr 2026 | Buy now pay later services | 823K | 15% | 3 | | May 2026 | Buy now pay later services | 1M | 17.7% | 3 | | Jun 2026 | Buy now pay later services | 823K | 15% | 3 | | Jul 2026 | Buy now pay later services | 1M | 17.7% | 3 | | Aug 2026 | Buy now pay later services | 1M | 17.7% | 3 | | Sep 2026 | Buy now pay later services | — | — | — | | Oct 2025 | Buy now pay later | 1.2M | 19.3% | 3 | | Nov 2025 | Buy now pay later | 1.2M | 19.2% | 3 | | Dec 2025 | Buy now pay later | 1.2M | 17.2% | 3 | | Jan 2026 | Buy now pay later | 1M | 16.3% | 3 | | Feb 2026 | Buy now pay later | 823K | 15.6% | 3 | | Mar 2026 | Buy now pay later | 1M | 18.3% | 3 | | Apr 2026 | Buy now pay later | 823K | 15.5% | 3 | | May 2026 | Buy now pay later | 1M | 18.3% | 3 | | Jun 2026 | Buy now pay later | 823K | 15.5% | 3 | | Jul 2026 | Buy now pay later | 1M | 18.3% | 3 | | Aug 2026 | Buy now pay later | 1M | 18.3% | 3 | | Sep 2026 | Buy now pay later | — | — | — | ## How is Afterpay measured? Brandwave collects information about searches that people make online using Afterpay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “afterpay” ## Which buy now pay later services compete with Afterpay? - [Klarna](/demand/global-en/brands/klarna): Head-to-head: /demand/global-en/compare/afterpay-vs-klarna - [Affirm](/demand/global-en/brands/affirm): Head-to-head: /demand/global-en/compare/affirm-vs-afterpay - [Clearpay](/demand/global-en/brands/clearpay): Head-to-head: /demand/global-en/compare/afterpay-vs-clearpay - [Sezzle](/demand/global-en/brands/sezzle): Head-to-head: /demand/global-en/compare/afterpay-vs-sezzle ## Who owns Afterpay? Afterpay is owned by Block. Brandwave also tracks Square, owned by the same company, worldwide. - [Block](/demand/global-en/companies/block): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Afterpay? Afterpay is owned by Block. Brandwave also tracks Square, owned by the same company, worldwide. ## Cite this page Brandwave. "Afterpay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/afterpay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/afterpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.