--- title: "Affinity: search popularity and Share of Search worldwide" description: "Affinity is Canva’s professional creative software brand, combining vector design, photo editing and page layout. Its earlier Affinity Designer, Photo and Publisher products remain part of the Affinity brand family. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/affinity" publisher: "Brandwave" --- # Affinity: search popularity and Share of Search worldwide Affinity is Canva’s professional creative software brand, combining vector design, photo editing and page layout. Its earlier Affinity Designer, Photo and Publisher products remain part of the Affinity brand family. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Affinity - **Owned by**: Canva - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among desktop publishing software**: 41.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Desktop publishing software | 2 | 41.6% | 289K | | Graphic design software | 13 | 0.16% | 289K | | Image editing software | 7 | 2.4% | 289K | | Vector graphics software | 4 | 10.3% | 289K | - [Desktop publishing software](/demand/global-en/categories/desktop-publishing-software) - [Graphic design software](/demand/global-en/categories/graphic-design-software) - [Image editing software](/demand/global-en/categories/image-editing-software) - [Vector graphics software](/demand/global-en/categories/vector-graphics-software) ## How has branded search demand for Affinity changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Affinity worldwide fell from 640K to 289K. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide decreased from 53% to 41.6%. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide peaked at 72.3% in November 2025 and was lowest at 38.8% in May 2026. - Across the 11 months ending August 2026, Affinity fell from 1st to 2nd among desktop publishing software worldwide. - Across the 11 months ending August 2026, Affinity fell from 12th to 13th among graphic design software worldwide. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide decreased from 4.1% to 2.4%. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide peaked at 9.2% in November 2025 and was lowest at 2.1% in May 2026. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among vector graphics software worldwide decreased from 17.4% to 10.3%. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among vector graphics software worldwide peaked at 33% in November 2025 and was lowest at 10.1% in May 2026. ## How did search popularity change for desktop publishing software worldwide in August 2026? - In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%. - In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%. - In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%. - In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide. - In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide. - Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026. ## How did search popularity change for graphic design software worldwide in August 2026? - In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%. - In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%. - In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%. - In August 2026, Xara rose from 30th to 28th among graphic design software worldwide. - In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide. - In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide. ## How did search popularity change for image editing software worldwide in August 2026? - In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%. - In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%. - In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%. - In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.9%. - In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%. - In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.9% to 8.3%. ## How did search popularity change for vector graphics software worldwide in August 2026? - In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%. - In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%. - In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide. - In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide. - Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026. - Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Desktop publishing software | 640K | 53% | 1 | | Nov 2025 | Desktop publishing software | 1.5M | 72.3% | 1 | | Dec 2025 | Desktop publishing software | 502K | 52.1% | 1 | | Jan 2026 | Desktop publishing software | 469K | 45.5% | 1 | | Feb 2026 | Desktop publishing software | 369K | 43.2% | 1 | | Mar 2026 | Desktop publishing software | 367K | 39.6% | 2 | | Apr 2026 | Desktop publishing software | 336K | 41.6% | 2 | | May 2026 | Desktop publishing software | 294K | 38.8% | 2 | | Jun 2026 | Desktop publishing software | 319K | 42.3% | 2 | | Jul 2026 | Desktop publishing software | 294K | 42.1% | 2 | | Aug 2026 | Desktop publishing software | 289K | 41.6% | 2 | | Sep 2026 | Desktop publishing software | — | — | — | | Oct 2025 | Graphic design software | 640K | 0.25% | 12 | | Nov 2025 | Graphic design software | 1.5M | 0.67% | 7 | | Dec 2025 | Graphic design software | 502K | 0.28% | 12 | | Jan 2026 | Graphic design software | 469K | 0.22% | 12 | | Feb 2026 | Graphic design software | 369K | 0.17% | 12 | | Mar 2026 | Graphic design software | 367K | 0.17% | 13 | | Apr 2026 | Graphic design software | 336K | 0.16% | 13 | | May 2026 | Graphic design software | 294K | 0.13% | 14 | | Jun 2026 | Graphic design software | 319K | 0.17% | 14 | | Jul 2026 | Graphic design software | 294K | 0.19% | 13 | | Aug 2026 | Graphic design software | 289K | 0.16% | 13 | | Sep 2026 | Graphic design software | — | — | — | | Oct 2025 | Image editing software | 640K | 4.1% | 7 | | Nov 2025 | Image editing software | 1.5M | 9.2% | 5 | | Dec 2025 | Image editing software | 502K | 3.6% | 7 | | Jan 2026 | Image editing software | 469K | 3.5% | 7 | | Feb 2026 | Image editing software | 369K | 2.9% | 7 | | Mar 2026 | Image editing software | 367K | 2.7% | 7 | | Apr 2026 | Image editing software | 336K | 2.4% | 7 | | May 2026 | Image editing software | 294K | 2.1% | 7 | | Jun 2026 | Image editing software | 319K | 2.5% | 7 | | Jul 2026 | Image editing software | 294K | 2.2% | 7 | | Aug 2026 | Image editing software | 289K | 2.4% | 7 | | Sep 2026 | Image editing software | — | — | — | | Oct 2025 | Vector graphics software | 640K | 17.4% | 4 | | Nov 2025 | Vector graphics software | 1.5M | 33% | 1 | | Dec 2025 | Vector graphics software | 502K | 16.9% | 4 | | Jan 2026 | Vector graphics software | 469K | 14.3% | 4 | | Feb 2026 | Vector graphics software | 369K | 12.2% | 4 | | Mar 2026 | Vector graphics software | 367K | 12% | 4 | | Apr 2026 | Vector graphics software | 336K | 10.9% | 4 | | May 2026 | Vector graphics software | 294K | 10.1% | 4 | | Jun 2026 | Vector graphics software | 319K | 11.3% | 4 | | Jul 2026 | Vector graphics software | 294K | 10.1% | 4 | | Aug 2026 | Vector graphics software | 289K | 10.3% | 4 | | Sep 2026 | Vector graphics software | — | — | — | ## How is Affinity measured? Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “affinity app” - “affinity app android” - “affinity app cost” - “affinity app download” - “affinity app for android” - “affinity app for ipad” - “affinity app free” - “affinity app ipad” - “affinity app linux” - “affinity app review” - “affinity app reviews” - “affinity app windows” - “affinity by canva” - “affinity canva” - “affinity design” - “affinity designer” - “affinity designer 2” - “affinity designer 2 download” - “affinity designer 2 for ipad” - “affinity designer ai” - “affinity designer android” - “affinity designer app” - “affinity designer cost” - “affinity designer desktop publishing” - “affinity designer download” - “affinity designer for android” - “affinity designer for iphone” - “affinity designer for linux” - “affinity designer free” - “affinity designer free download” - “affinity designer free trial” - “affinity designer graphic design” - “affinity designer graphic design software” - “affinity designer ipad” - “affinity designer iphone” - “affinity designer linux” - “affinity designer mac” - “affinity designer online” - “affinity designer photo editing” - “affinity designer price” - “affinity designer program” - “affinity designer review” - “affinity designer subscription” - “affinity designer trial” - “affinity designer vector graphics” - “affinity designer website” - “affinity designer windows” - “affinity photo” - “affinity photo 2” - “affinity photo 2 download” - “affinity photo ai” - “affinity photo android” - “affinity photo app” - “affinity photo cost” - “affinity photo download” - “affinity photo editing software” - “affinity photo editor” - “affinity photo for android” - “affinity photo for linux” - “affinity photo free” - “affinity photo free download” - “affinity photo free trial” - “affinity photo graphic design” - “affinity photo ipad” - “affinity photo iphone” - “affinity photo linux” - “affinity photo mac” - “affinity photo online” - “affinity photo pro” - “affinity photo review” - “affinity photo software” - “affinity photo trial” - “affinity photo windows” - “affinity publisher” - “affinity publisher 2” - “affinity publisher android” - “affinity publisher app” - “affinity publisher cost” - “affinity publisher download” - “affinity publisher for ipad” - “affinity publisher free” - “affinity publisher free download” - “affinity publisher free trial” - “affinity publisher ipad” - “affinity publisher linux” - “affinity publisher mac” - “affinity publisher online” - “affinity publisher price” - “affinity publisher review” - “affinity publisher software” - “affinity publisher trial” - “affinity publisher website” - “affinity publisher windows” - “affinity software” - “affinity software cost” - “affinity software download” - “affinity software free” - “affinity software free download” - “affinity software free trial” - “affinity software ipad” - “affinity software linux” - “affinity software mac” - “affinity software review” - “affinity software trial” - “affinity studio” - “affinity studio 2” - “affinity studio ai” - “affinity studio android” - “affinity studio by canva” - “affinity studio for linux” - “affinity studio free” - “affinity studio ipad” - “affinity studio linux” - “affinity studio price” - “affinity studio review” - “affinity.studio” - “canva affinity” - “serif affinity” - “serif affinity designer download” - “serif affinity designer for windows” - “serif affinity designer free download” - “serif affinity designer review” - “serif affinity designer software” - “serif affinity photo download” - “serif affinity photo review” - “serif affinity photo software” - “serif affinity photo windows” ## Which desktop publishing software compete with Affinity? - [Adobe InDesign](/demand/global-en/brands/adobe-indesign): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-affinity - [Scribus](/demand/global-en/brands/scribus): Head-to-head: /demand/global-en/compare/affinity-vs-scribus - [QuarkXPress](/demand/global-en/brands/quarkxpress): Head-to-head: /demand/global-en/compare/affinity-vs-quarkxpress - [Swift Publisher](/demand/global-en/brands/swift-publisher): Head-to-head: /demand/global-en/compare/affinity-vs-swift-publisher - [Xara](/demand/global-en/brands/xara): Head-to-head: /demand/global-en/compare/affinity-vs-xara - [VivaDesigner](/demand/global-en/brands/vivadesigner) ## Who owns Affinity? Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide. - [Canva](/demand/global-en/companies/canva): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Affinity? Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide. ## Cite this page Brandwave. "Affinity: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/affinity This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/affinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.