--- title: "Aesop: search popularity worldwide" description: "Aesop makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aesop" publisher: "Brandwave" --- # Aesop: search popularity worldwide Aesop makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aesop - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hand soap brands**: 15.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand soap brands | 3 | 15.1% | 823K | | Bath, body and cosmetics stores | 3 | 20.1% | 823K | | Shampoo and conditioner brands | 2 | 24.1% | 823K | | Room spray brands | 1 | 33.2% | 823K | - [Hand soap brands](/demand/global-en/categories/hand-soap-brands) - [Bath, body and cosmetics stores](/demand/global-en/categories/bath-and-body-stores) - [Shampoo and conditioner brands](/demand/global-en/categories/shampoo-and-conditioner-brands) - [Room spray brands](/demand/global-en/categories/room-spray-brands) ## How has branded search demand for Aesop changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aesop worldwide fell from 1M to 823K. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide decreased from 18.2% to 15.1%. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide peaked at 19.7% in November 2025 and was lowest at 15% in August 2026. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 22.8% in March 2026 and was lowest at 17.5% in December 2025. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide decreased from 28.8% to 24.1%. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 38.8% in November 2025 and was lowest at 24% in August 2026. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide decreased from 36.7% to 33.2%. - Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide peaked at 38% in March 2026 and was lowest at 33.2% in September 2026. ## How did search popularity change for hand soap brands worldwide in September 2026? - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search. - In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%. - In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%. - In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%. ## How did search popularity change for shampoo and conditioner brands worldwide in September 2026? - Estimated monthly branded searches for Keeps worldwide rose 326.3% over 12 measured months, from 1.9K to 8.1K in September 2026. - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## How did search popularity change for room spray brands worldwide in September 2026? - Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026. - Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026. - In September 2026, Neom rose from 6th to 5th among room spray brands worldwide. - In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide. - Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand soap brands | 1M | 18.2% | 3 | | Nov 2025 | Hand soap brands | 1.5M | 19.7% | 2 | | Dec 2025 | Hand soap brands | 1.5M | 18.2% | 2 | | Jan 2026 | Hand soap brands | 1M | 17.6% | 3 | | Feb 2026 | Hand soap brands | 823K | 17.1% | 3 | | Mar 2026 | Hand soap brands | 1M | 18.1% | 3 | | Apr 2026 | Hand soap brands | 823K | 16.4% | 3 | | May 2026 | Hand soap brands | 823K | 15.4% | 3 | | Jun 2026 | Hand soap brands | 823K | 16.2% | 3 | | Jul 2026 | Hand soap brands | 823K | 16.1% | 3 | | Aug 2026 | Hand soap brands | 823K | 15% | 3 | | Sep 2026 | Hand soap brands | 823K | 15.1% | 3 | | Oct 2025 | Bath, body and cosmetics stores | 1M | 20.5% | 3 | | Nov 2025 | Bath, body and cosmetics stores | 1.5M | 20.1% | 3 | | Dec 2025 | Bath, body and cosmetics stores | 1.5M | 17.5% | 3 | | Jan 2026 | Bath, body and cosmetics stores | 1M | 20% | 3 | | Feb 2026 | Bath, body and cosmetics stores | 823K | 21.6% | 3 | | Mar 2026 | Bath, body and cosmetics stores | 1M | 22.8% | 3 | | Apr 2026 | Bath, body and cosmetics stores | 823K | 20.9% | 3 | | May 2026 | Bath, body and cosmetics stores | 823K | 20.9% | 3 | | Jun 2026 | Bath, body and cosmetics stores | 823K | 21.6% | 3 | | Jul 2026 | Bath, body and cosmetics stores | 823K | 21.6% | 3 | | Aug 2026 | Bath, body and cosmetics stores | 823K | 20.9% | 3 | | Sep 2026 | Bath, body and cosmetics stores | 823K | 20.1% | 3 | | Oct 2025 | Shampoo and conditioner brands | 1M | 28.8% | 2 | | Nov 2025 | Shampoo and conditioner brands | 1.5M | 38.8% | 1 | | Dec 2025 | Shampoo and conditioner brands | 1.5M | 37.9% | 1 | | Jan 2026 | Shampoo and conditioner brands | 1M | 29.1% | 2 | | Feb 2026 | Shampoo and conditioner brands | 823K | 26.1% | 2 | | Mar 2026 | Shampoo and conditioner brands | 1M | 27.6% | 2 | | Apr 2026 | Shampoo and conditioner brands | 823K | 25.5% | 2 | | May 2026 | Shampoo and conditioner brands | 823K | 24.1% | 2 | | Jun 2026 | Shampoo and conditioner brands | 823K | 25.1% | 2 | | Jul 2026 | Shampoo and conditioner brands | 823K | 25% | 2 | | Aug 2026 | Shampoo and conditioner brands | 823K | 24% | 2 | | Sep 2026 | Shampoo and conditioner brands | 823K | 24.1% | 2 | | Oct 2025 | Room spray brands | 1M | 36.7% | 1 | | Nov 2025 | Room spray brands | 1.5M | 36.6% | 1 | | Dec 2025 | Room spray brands | 1.5M | 34.7% | 1 | | Jan 2026 | Room spray brands | 1M | 37.6% | 1 | | Feb 2026 | Room spray brands | 823K | 37.8% | 1 | | Mar 2026 | Room spray brands | 1M | 38% | 1 | | Apr 2026 | Room spray brands | 823K | 35.8% | 1 | | May 2026 | Room spray brands | 823K | 33.2% | 1 | | Jun 2026 | Room spray brands | 823K | 35.4% | 1 | | Jul 2026 | Room spray brands | 823K | 34.9% | 1 | | Aug 2026 | Room spray brands | 823K | 33.2% | 1 | | Sep 2026 | Room spray brands | 823K | 33.2% | 1 | ## How is Aesop measured? Brandwave collects information about searches that people make online using Aesop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aesop” ## Which hand soap brands compete with Aesop? - [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/aesop-vs-dove - [L'Occitane](/demand/global-en/brands/loccitane): Head-to-head: /demand/global-en/compare/aesop-vs-loccitane - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/aesop-vs-diptyque - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/aesop-vs-jo-malone - [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/aesop-vs-dial - [Blueland](/demand/global-en/brands/blueland) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aesop: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aesop This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aesop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.