--- title: "Aerie: search popularity worldwide" description: "Aerie makes underwear and loungewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aerie" publisher: "Brandwave" --- # Aerie: search popularity worldwide Aerie makes underwear and loungewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aerie - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 8 | 1.4% | 58.6K | - [Lingerie brands](/demand/global-en/categories/lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aerie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aerie is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Aerie changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aerie worldwide fell from 63.8K to 58.6K. - Across the 12 months ending September 2026, Aerie’s share of searches among lingerie brands worldwide held steady, from 1.3% to 1.4%. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. - In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide. - In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide. - In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide. - Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 63.8K | 1.3% | 8 | | Nov 2025 | Lingerie brands | 79K | 1.4% | 8 | | Dec 2025 | Lingerie brands | 72K | 1.1% | 8 | | Jan 2026 | Lingerie brands | 78K | 1.3% | 8 | | Feb 2026 | Lingerie brands | 64.6K | 1.5% | 8 | | Mar 2026 | Lingerie brands | 65.6K | 1.6% | 7 | | Apr 2026 | Lingerie brands | 58.6K | 1.7% | 8 | | May 2026 | Lingerie brands | 71.6K | 1.7% | 8 | | Jun 2026 | Lingerie brands | 65.6K | 1.6% | 8 | | Jul 2026 | Lingerie brands | 79K | 1.9% | 7 | | Aug 2026 | Lingerie brands | 79K | 1.9% | 7 | | Sep 2026 | Lingerie brands | 58.6K | 1.4% | 8 | ## How are Aerie’s branded searches counted? Brandwave collects information about searches that people make online using Aerie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aerie bra” - “aerie bralette” - “aerie underwear” ## Which lingerie brands compete with Aerie? - [Intimissimi](/demand/global-en/brands/intimissimi) - [Savage X Fenty](/demand/global-en/brands/savage-x-fenty) - [Agent Provocateur](/demand/global-en/brands/agent-provocateur): Head-to-head: /demand/global-en/compare/aerie-vs-agent-provocateur - [Honey Birdette](/demand/global-en/brands/honey-birdette): Head-to-head: /demand/global-en/compare/aerie-vs-honey-birdette - [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/aerie-vs-victorias-secret - [SKIMS](/demand/global-en/brands/skims): Head-to-head: /demand/global-en/compare/aerie-vs-skims - [Bluebella](/demand/global-en/brands/bluebella): Head-to-head: /demand/global-en/compare/aerie-vs-bluebella ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aerie: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aerie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aerie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.