---
title: "Advocate: search popularity worldwide"
description: "Advocate makes pet flea or worm treatments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/advocate"
publisher: "Brandwave"
---

# Advocate: search popularity worldwide

Advocate makes pet flea or worm treatments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Advocate
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among flea, tick and worm treatment brands**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flea, tick and worm treatment brands | 9 | 0.04% | 440 |

- [Flea, tick and worm treatment brands](/demand/global-en/categories/pet-parasite-treatment-brands)

## How has branded search demand for Advocate changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Advocate worldwide fell from 680 to 440.
- Across the 12 months ending September 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands worldwide held steady, from 0.06% to 0.04%.

## How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?

- NexGard’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 31.8% to 35.2% in September 2026.
- Capstar’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 5.2% to 7.1% in September 2026.
- Estimated monthly branded searches for Comfortis worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Advocate worldwide fell 35.3% over 12 measured months, from 680 to 440 in September 2026.
- Estimated monthly branded searches for Frontline worldwide fell 32.8% over 12 measured months, from 5.6K to 3.8K in September 2026.
- Estimated monthly branded searches for Drontal worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flea, tick and worm treatment brands | 680 | 0.06% | 9 |
| Nov 2025 | Flea, tick and worm treatment brands | 520 | 0.05% | 9 |
| Dec 2025 | Flea, tick and worm treatment brands | 440 | 0.04% | 9 |
| Jan 2026 | Flea, tick and worm treatment brands | 440 | 0.04% | 9 |
| Feb 2026 | Flea, tick and worm treatment brands | 370 | 0.04% | 9 |
| Mar 2026 | Flea, tick and worm treatment brands | 530 | 0.04% | 9 |
| Apr 2026 | Flea, tick and worm treatment brands | 440 | 0.03% | 9 |
| May 2026 | Flea, tick and worm treatment brands | 420 | 0.03% | 9 |
| Jun 2026 | Flea, tick and worm treatment brands | 430 | 0.04% | 9 |
| Jul 2026 | Flea, tick and worm treatment brands | 440 | 0.04% | 9 |
| Aug 2026 | Flea, tick and worm treatment brands | 420 | 0.04% | 9 |
| Sep 2026 | Flea, tick and worm treatment brands | 440 | 0.04% | 9 |

## How is Advocate measured?

Brandwave collects information about searches that people make online using Advocate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “advocate flea”
- “advocate treatment”

## Which flea, tick and worm treatment brands compete with Advocate?

- [Bravecto](/demand/global-en/brands/bravecto)
- [NexGard](/demand/global-en/brands/nexgard)
- [Simparica](/demand/global-en/brands/simparica)
- [Capstar](/demand/global-en/brands/capstar): Head-to-head: /demand/global-en/compare/advocate-vs-capstar
- [Drontal](/demand/global-en/brands/drontal): Head-to-head: /demand/global-en/compare/advocate-vs-drontal
- [Seresto](/demand/global-en/brands/seresto): Head-to-head: /demand/global-en/compare/advocate-vs-seresto
- [Comfortis](/demand/global-en/brands/comfortis): Head-to-head: /demand/global-en/compare/advocate-vs-comfortis
- [Frontline](/demand/global-en/brands/frontline): Head-to-head: /demand/global-en/compare/advocate-vs-frontline

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Advocate: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/advocate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/advocate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.