---
title: "AdRoll: search popularity and Share of Search worldwide"
description: "AdRoll is a digital ad-buying platform that helps marketing teams buy and optimize digital advertising across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/adroll"
publisher: "Brandwave"
---

# AdRoll: search popularity and Share of Search worldwide

AdRoll is a digital ad-buying platform that helps marketing teams buy and optimize digital advertising across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AdRoll
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital ad buying platforms**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital ad buying platforms | 3 | 5.9% | 5.8K |

- [Digital ad buying platforms](/demand/global-en/categories/digital-ad-buying-platforms)

## How has branded search demand for AdRoll changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AdRoll worldwide fell from 10.3K to 5.8K.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide decreased from 9.5% to 5.9%.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide peaked at 9.7% in November 2025 and was lowest at 5.9% in August 2026.

## How did search popularity change for digital ad buying platforms worldwide in August 2026?

- In August 2026, The Trade Desk gained estimated Share of Search among digital ad buying platforms worldwide, from 58% to 63.4%.
- In August 2026, AdRoll lost estimated Share of Search among digital ad buying platforms worldwide, from 7.7% to 5.9%.
- In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%.
- In August 2026, StackAdapt lost estimated Share of Search among digital ad buying platforms worldwide, from 24.5% to 23.1%.
- In August 2026, Basis Technologies lost estimated Share of Search among digital ad buying platforms worldwide, from 2.6% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital ad buying platforms | 10.3K | 9.5% | 3 |
| Nov 2025 | Digital ad buying platforms | 8.4K | 9.7% | 3 |
| Dec 2025 | Digital ad buying platforms | 6.8K | 9.6% | 3 |
| Jan 2026 | Digital ad buying platforms | 8.4K | 8.2% | 3 |
| Feb 2026 | Digital ad buying platforms | 8.6K | 8.7% | 3 |
| Mar 2026 | Digital ad buying platforms | 8.6K | 7.4% | 3 |
| Apr 2026 | Digital ad buying platforms | 7K | 7.7% | 3 |
| May 2026 | Digital ad buying platforms | 5.8K | 6.4% | 4 |
| Jun 2026 | Digital ad buying platforms | 5.7K | 6.4% | 4 |
| Jul 2026 | Digital ad buying platforms | 5.8K | 7.7% | 3 |
| Aug 2026 | Digital ad buying platforms | 5.8K | 5.9% | 3 |
| Sep 2026 | Digital ad buying platforms | — | — | — |

## How is AdRoll measured?

Brandwave collects information about searches that people make online using AdRoll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adroll”
- “adroll dsp”
- “adroll retargeting”
- “adroll reviews”
- “adroll.com”

## Which digital ad buying platforms compete with AdRoll?

- [The Trade Desk](/demand/global-en/brands/the-trade-desk): Head-to-head: /demand/global-en/compare/adroll-vs-the-trade-desk
- [StackAdapt](/demand/global-en/brands/stackadapt): Head-to-head: /demand/global-en/compare/adroll-vs-stackadapt
- [Quantcast](/demand/global-en/brands/quantcast): Head-to-head: /demand/global-en/compare/adroll-vs-quantcast
- [Basis Technologies](/demand/global-en/brands/basis-technologies): Head-to-head: /demand/global-en/compare/adroll-vs-basis-technologies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AdRoll: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adroll

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.