--- title: "ADP: search popularity worldwide" description: "ADP makes payroll and HR software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adp" publisher: "Brandwave" --- # ADP: search popularity worldwide ADP makes payroll and HR software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ADP - **Owned by**: ADP - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among HR software brands**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software brands | 6 | 5.5% | 92.4K | - [HR software brands](/demand/global-en/categories/hr-software-brands) ## Top HR software brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ADP is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho People | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | HiBob | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zenefits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software brands - Asked ChatGPT "Which HR software brand should I use?": 1. Gusto, 2. BambooHR, 3. Rippling, 4. ADP - Asked ChatGPT "What are the best HR software brands?": 1. Rippling, 2. BambooHR, 3. Gusto, 4. ADP, 5. HiBob - Asked ChatGPT "What's the best HR software brand for a small HR team?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Zoho People - Searched Google, AI Overview "best hr software": 1. BambooHR, 2. Gusto, 3. Rippling, 4. ADP, 5. HiBob - Searched Google, AI Overview "employee management software": 1. Zoho People, 2. Gusto Not named in any answer: Personio, Namely and Zenefits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for ADP changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ADP worldwide rose from 51.9K to 92.4K. - Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide increased from 3.6% to 5.5%. - Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide peaked at 5.5% in September 2026 and was lowest at 3.1% in February 2026. - Across the 12 months ending September 2026, ADP rose from 7th to 6th among HR software brands worldwide. ## How did search popularity change for HR software brands worldwide in September 2026? - In September 2026, Namely overtook Gusto to rank 7th among HR software brands worldwide, with 4.4% of the searches. - In September 2026, Rippling gained share of searches among HR software brands worldwide, from 32.4% to 33.6%. - In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%. - In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%. - In September 2026, Gusto lost share of searches among HR software brands worldwide, from 4.3% to 3.4%. - In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software brands | 51.9K | 3.6% | 7 | | Nov 2025 | HR software brands | 42.4K | 3.3% | 7 | | Dec 2025 | HR software brands | 51.9K | 3.7% | 7 | | Jan 2026 | HR software brands | 64.1K | 4.2% | 7 | | Feb 2026 | HR software brands | 42.9K | 3.1% | 7 | | Mar 2026 | HR software brands | 53.9K | 3.4% | 7 | | Apr 2026 | HR software brands | 53.9K | 3.6% | 7 | | May 2026 | HR software brands | 44.1K | 3.3% | 7 | | Jun 2026 | HR software brands | 51.9K | 3.4% | 7 | | Jul 2026 | HR software brands | 51.4K | 3.7% | 7 | | Aug 2026 | HR software brands | 62.1K | 4.4% | 6 | | Sep 2026 | HR software brands | 92.4K | 5.5% | 6 | ## How are ADP’s branded searches counted? Brandwave collects information about searches that people make online using ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adp hr” - “adp payroll” ## Which HR software brands compete with ADP? - [Rippling](/demand/global-en/brands/rippling) - [Zoho People](/demand/global-en/brands/zoho-people) - [BambooHR](/demand/global-en/brands/bamboohr): Head-to-head: /demand/global-en/compare/adp-vs-bamboohr - [Personio](/demand/global-en/brands/personio): Head-to-head: /demand/global-en/compare/adp-vs-personio - [HiBob](/demand/global-en/brands/hibob): Head-to-head: /demand/global-en/compare/adp-vs-hibob - [Namely](/demand/global-en/brands/namely): Head-to-head: /demand/global-en/compare/adp-vs-namely - [Gusto](/demand/global-en/brands/gusto): Head-to-head: /demand/global-en/compare/adp-vs-gusto - [Zenefits](/demand/global-en/brands/zenefits) ## Who owns ADP? ADP is owned by ADP. Brandwave also tracks ADP Workforce Now, owned by the same company, worldwide. - [ADP](/demand/global-en/companies/adp): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns ADP? ADP is owned by ADP. Brandwave also tracks ADP Workforce Now, owned by the same company, worldwide. ## Cite this page Brandwave. "ADP: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/adp This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.