--- title: "RUN Powered by ADP: search popularity and Share of Search worldwide" description: "ADP's online payroll and HR service for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adp-run" publisher: "Brandwave" --- # RUN Powered by ADP: search popularity and Share of Search worldwide ADP's online payroll and HR service for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RUN Powered by ADP - **Owned by**: ADP - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among HR and payroll software for small and midsize businesses**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR and payroll software for small and midsize businesses | 4 | 8.4% | 189K | - [HR and payroll software for small and midsize businesses](/demand/global-en/categories/smb-hr-and-payroll-software) ## How has branded search demand for RUN Powered by ADP changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for RUN Powered by ADP worldwide fell from 200K to 189K. - Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide peaked at 9.4% in December 2025 and was lowest at 7.9% in October 2025. ## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026? - In August 2026, BambooHR gained estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 10.5% to 11.1%. - In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%. - Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has gained ground for 3 months in a row, from 20.2% to 22.1% in August 2026. - Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026. - Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR and payroll software for small and midsize businesses | 200K | 7.9% | 4 | | Nov 2025 | HR and payroll software for small and midsize businesses | 187K | 8.6% | 4 | | Dec 2025 | HR and payroll software for small and midsize businesses | 228K | 9.4% | 4 | | Jan 2026 | HR and payroll software for small and midsize businesses | 231K | 8.3% | 4 | | Feb 2026 | HR and payroll software for small and midsize businesses | 190K | 8% | 4 | | Mar 2026 | HR and payroll software for small and midsize businesses | 229K | 9.1% | 4 | | Apr 2026 | HR and payroll software for small and midsize businesses | 201K | 8.5% | 4 | | May 2026 | HR and payroll software for small and midsize businesses | 188K | 8.9% | 4 | | Jun 2026 | HR and payroll software for small and midsize businesses | 199K | 8.4% | 4 | | Jul 2026 | HR and payroll software for small and midsize businesses | 206K | 9.1% | 4 | | Aug 2026 | HR and payroll software for small and midsize businesses | 189K | 8.4% | 4 | | Sep 2026 | HR and payroll software for small and midsize businesses | — | — | — | ## How is RUN Powered by ADP measured? Brandwave collects information about searches that people make online using RUN Powered by ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adp com run payroll” - “adp on the run” - “adp payroll run payroll” - “ADP RUN” - “adp run adp” - “adp run app” - “adp run online” - “adp run payroll” - “adp run payroll adp” - “adp run payroll app” - “adp run payroll com” - “adp run powered by adp” - “adp run pricing” - “adp runpayroll adp com” - “adprunpayroll adp com” - “run adp” - “run adp com” - “run adp employer” - “run adp payroll com” - “run payroll adp” - “run payroll adp com” - “run payroll adp run” - “run powered by adp” - “www run adp” ## Which HR and payroll software for small and midsize businesses compete with RUN Powered by ADP? - [Paychex](/demand/global-en/brands/paychex): Head-to-head: /demand/global-en/compare/adp-run-vs-paychex - [Rippling](/demand/global-en/brands/rippling): Head-to-head: /demand/global-en/compare/adp-run-vs-rippling - [BambooHR](/demand/global-en/brands/bamboohr): Head-to-head: /demand/global-en/compare/adp-run-vs-bamboohr - [Personio](/demand/global-en/brands/personio): Head-to-head: /demand/global-en/compare/adp-run-vs-personio - [HiBob](/demand/global-en/brands/hibob): Head-to-head: /demand/global-en/compare/adp-run-vs-hibob - [Gusto](/demand/global-en/brands/gusto) - [Justworks](/demand/global-en/brands/justworks) ## Who owns RUN Powered by ADP? RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns RUN Powered by ADP? RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP. ## Cite this page Brandwave. "RUN Powered by ADP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adp-run This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adp-run. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.