---
title: "Adobe XD: search popularity and Share of Search worldwide"
description: "Adobe XD is a UI design tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-xd"
publisher: "Brandwave"
---

# Adobe XD: search popularity and Share of Search worldwide

Adobe XD is a UI design tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adobe XD
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among UI design tools**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| UI design tools | 4 | 1% | 49.5K |

- [UI design tools](/demand/global-en/categories/ui-design-tools)

## How has branded search demand for Adobe XD changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe XD worldwide fell from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Adobe XD fell from 3rd to 4th among UI design tools worldwide.

## How did search popularity change for UI design tools worldwide in August 2026?

- In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.
- Penpot’s estimated Share of Search among UI design tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.9% in August 2026.
- Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Sketch worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UI design tools | 90.5K | 1.3% | 3 |
| Nov 2025 | UI design tools | 90.5K | 1.3% | 3 |
| Dec 2025 | UI design tools | 60.5K | 1.1% | 3 |
| Jan 2026 | UI design tools | 74K | 1.3% | 3 |
| Feb 2026 | UI design tools | 49.5K | 0.87% | 4 |
| Mar 2026 | UI design tools | 49.5K | 0.71% | 4 |
| Apr 2026 | UI design tools | 49.5K | 0.71% | 4 |
| May 2026 | UI design tools | 40.5K | 0.58% | 4 |
| Jun 2026 | UI design tools | 49.5K | 0.85% | 4 |
| Jul 2026 | UI design tools | 33.1K | 0.57% | 4 |
| Aug 2026 | UI design tools | 49.5K | 1% | 4 |
| Sep 2026 | UI design tools | — | — | — |

## How is Adobe XD measured?

Brandwave collects information about searches that people make online using Adobe XD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adobe xd”

## Which UI design tools compete with Adobe XD?

- [Figma](/demand/global-en/brands/figma): Head-to-head: /demand/global-en/compare/adobe-xd-vs-figma
- [Framer](/demand/global-en/brands/framer): Head-to-head: /demand/global-en/compare/adobe-xd-vs-framer
- [Penpot](/demand/global-en/brands/penpot): Head-to-head: /demand/global-en/compare/adobe-xd-vs-penpot
- [Sketch](/demand/global-en/brands/sketch): Head-to-head: /demand/global-en/compare/adobe-xd-vs-sketch

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adobe XD: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-xd

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-xd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.