--- title: "Adobe Premiere Pro: search popularity and Share of Search worldwide" description: "Adobe Premiere Pro is video editing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-premiere-pro" publisher: "Brandwave" --- # Adobe Premiere Pro: search popularity and Share of Search worldwide Adobe Premiere Pro is video editing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Premiere Pro - **Owned by**: Adobe - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video editing software**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video editing software | 4 | 1.5% | 301K | | Video production software | 2 | 12.7% | 301K | - [Video editing software](/demand/global-en/categories/video-editing-software) - [Video production software](/demand/global-en/categories/video-production-software) ## How has branded search demand for Adobe Premiere Pro changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Premiere Pro worldwide held steady at 301K. - Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software worldwide held steady at 1.5%. - Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide increased from 11.9% to 12.7%. - Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide peaked at 14.1% in February 2026 and was lowest at 9.2% in April 2026. ## How did search popularity change for video editing software worldwide in August 2026? - In August 2026, DaVinci Resolve gained estimated Share of Search among video editing software worldwide, from 7.7% to 9.2%. - In August 2026, CapCut lost estimated Share of Search among video editing software worldwide, from 88% to 86.7%. - Estimated monthly branded searches for Filmora worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026. - Estimated monthly branded searches for Final Cut Pro worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026. ## How did search popularity change for video production software worldwide in August 2026? - In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%. - In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%. - In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%. - Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026. - Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video editing software | 301K | 1.5% | 4 | | Nov 2025 | Video editing software | 301K | 1.5% | 4 | | Dec 2025 | Video editing software | 301K | 1.3% | 4 | | Jan 2026 | Video editing software | 301K | 1.3% | 4 | | Feb 2026 | Video editing software | 301K | 1.6% | 4 | | Mar 2026 | Video editing software | 246K | 1% | 4 | | Apr 2026 | Video editing software | 246K | 1.3% | 4 | | May 2026 | Video editing software | 246K | 1% | 4 | | Jun 2026 | Video editing software | 301K | 1.5% | 4 | | Jul 2026 | Video editing software | 246K | 1.3% | 4 | | Aug 2026 | Video editing software | 301K | 1.5% | 4 | | Sep 2026 | Video editing software | — | — | — | | Oct 2025 | Video production software | 301K | 11.9% | 2 | | Nov 2025 | Video production software | 301K | 12% | 2 | | Dec 2025 | Video production software | 301K | 12.5% | 2 | | Jan 2026 | Video production software | 301K | 11.8% | 2 | | Feb 2026 | Video production software | 301K | 14.1% | 2 | | Mar 2026 | Video production software | 246K | 9.3% | 3 | | Apr 2026 | Video production software | 246K | 9.2% | 3 | | May 2026 | Video production software | 246K | 9.8% | 3 | | Jun 2026 | Video production software | 301K | 11.8% | 2 | | Jul 2026 | Video production software | 246K | 12.3% | 2 | | Aug 2026 | Video production software | 301K | 12.7% | 2 | | Sep 2026 | Video production software | — | — | — | ## How is Adobe Premiere Pro measured? Brandwave collects information about searches that people make online using Adobe Premiere Pro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “premiere pro” ## Which video editing software compete with Adobe Premiere Pro? - [CapCut](/demand/global-en/brands/capcut): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-capcut - [DaVinci Resolve](/demand/global-en/brands/davinci-resolve): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-davinci-resolve - [Filmora](/demand/global-en/brands/filmora): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-filmora - [Final Cut Pro](/demand/global-en/brands/final-cut-pro): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-final-cut-pro ## Who owns Adobe Premiere Pro? Adobe Premiere Pro is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. - [Adobe](/demand/global-en/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Premiere Pro? Adobe Premiere Pro is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. ## Cite this page Brandwave. "Adobe Premiere Pro: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-premiere-pro This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-premiere-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.