--- title: "Adobe Marketo Measure: search popularity worldwide" description: "Adobe Marketo Measure is a B2B marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-marketo-measure" publisher: "Brandwave" --- # Adobe Marketo Measure: search popularity worldwide Adobe Marketo Measure is a B2B marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Marketo Measure - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among B2B marketing attribution platforms**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B marketing attribution platforms | 4 | 2.1% | 190 | - [B2B marketing attribution platforms](/demand/global-en/categories/b2b-marketing-attribution-platforms) ## Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Measure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Marketo Measure is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dreamdata | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HockeyStack | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Factors.ai | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Marketo Measure | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Full Circle Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B marketing attribution platforms - Asked ChatGPT "Which B2B marketing attribution platform should I use?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure - Asked ChatGPT "What are the best B2B marketing attribution platforms?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure - Asked ChatGPT "What's the best B2B marketing attribution platform for a marketing team?": 1. HockeyStack, 2. Dreamdata, 3. Factors.ai - Searched Google, AI Overview "marketing attribution software": 1. Dreamdata, 2. HockeyStack - Searched Google, AI Overview "b2b marketing attribution": named none of the brands we track Not named in any answer: Full Circle Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Adobe Marketo Measure changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Marketo Measure worldwide fell from 330 to 190. - Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.3% in March 2026 and was lowest at 1.6% in December 2025. ## How did search popularity change for B2B marketing attribution platforms worldwide in September 2026? - In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches. - In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 36.7% to 39.1%. - In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%. - Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026. - Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B marketing attribution platforms | 330 | 1.9% | 4 | | Nov 2025 | B2B marketing attribution platforms | 260 | 1.8% | 4 | | Dec 2025 | B2B marketing attribution platforms | 210 | 1.6% | 4 | | Jan 2026 | B2B marketing attribution platforms | 260 | 1.7% | 4 | | Feb 2026 | B2B marketing attribution platforms | 370 | 2.6% | 4 | | Mar 2026 | B2B marketing attribution platforms | 740 | 4.3% | 4 | | Apr 2026 | B2B marketing attribution platforms | 280 | 1.7% | 4 | | May 2026 | B2B marketing attribution platforms | 260 | 2.1% | 4 | | Jun 2026 | B2B marketing attribution platforms | 240 | 2.1% | 4 | | Jul 2026 | B2B marketing attribution platforms | 210 | 2.1% | 4 | | Aug 2026 | B2B marketing attribution platforms | 250 | 2.5% | 4 | | Sep 2026 | B2B marketing attribution platforms | 190 | 2.1% | 4 | ## How are Adobe Marketo Measure’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Marketo Measure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe marketo measure” - “marketo measure” ## Which B2B marketing attribution platforms compete with Adobe Marketo Measure? - [Dreamdata](/demand/global-en/brands/dreamdata): Head-to-head: /demand/global-en/compare/adobe-marketo-measure-vs-dreamdata - [HockeyStack](/demand/global-en/brands/hockeystack): Head-to-head: /demand/global-en/compare/adobe-marketo-measure-vs-hockeystack - [Factors.ai](/demand/global-en/brands/factors-ai): Head-to-head: /demand/global-en/compare/adobe-marketo-measure-vs-factors-ai - [Full Circle Insights](/demand/global-en/brands/full-circle-insights): Head-to-head: /demand/global-en/compare/adobe-marketo-measure-vs-full-circle-insights ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Adobe Marketo Measure: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-marketo-measure This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-marketo-measure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.