--- title: "Adobe InDesign: search popularity and Share of Search worldwide" description: "Adobe InDesign is desktop publishing and page-layout software for designing brochures, magazines, books and other print and digital publications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-indesign" publisher: "Brandwave" --- # Adobe InDesign: search popularity and Share of Search worldwide Adobe InDesign is desktop publishing and page-layout software for designing brochures, magazines, books and other print and digital publications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe InDesign - **Owned by**: Adobe - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among desktop publishing software**: 45.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Desktop publishing software | 1 | 45.1% | 314K | | Graphic design software | 12 | 0.17% | 314K | - [Desktop publishing software](/demand/global-en/categories/desktop-publishing-software) - [Graphic design software](/demand/global-en/categories/graphic-design-software) ## How has branded search demand for Adobe InDesign changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe InDesign worldwide fell from 448K to 314K. - Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide increased from 37.1% to 45.1%. - Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide peaked at 48.6% in May 2026 and was lowest at 21.9% in November 2025. - Across the 11 months ending August 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software worldwide. - Across the 11 months ending August 2026, Adobe InDesign rose from 14th to 12th among graphic design software worldwide. ## How did search popularity change for desktop publishing software worldwide in August 2026? - In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%. - In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%. - In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%. - In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide. - In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide. - Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026. ## How did search popularity change for graphic design software worldwide in August 2026? - In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%. - In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%. - In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%. - In August 2026, Xara rose from 30th to 28th among graphic design software worldwide. - In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide. - In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Desktop publishing software | 448K | 37.1% | 2 | | Nov 2025 | Desktop publishing software | 441K | 21.9% | 2 | | Dec 2025 | Desktop publishing software | 366K | 37.9% | 2 | | Jan 2026 | Desktop publishing software | 441K | 42.8% | 2 | | Feb 2026 | Desktop publishing software | 369K | 43.1% | 2 | | Mar 2026 | Desktop publishing software | 444K | 47.9% | 1 | | Apr 2026 | Desktop publishing software | 373K | 46.2% | 1 | | May 2026 | Desktop publishing software | 368K | 48.6% | 1 | | Jun 2026 | Desktop publishing software | 354K | 46.9% | 1 | | Jul 2026 | Desktop publishing software | 323K | 46.3% | 1 | | Aug 2026 | Desktop publishing software | 314K | 45.1% | 1 | | Sep 2026 | Desktop publishing software | — | — | — | | Oct 2025 | Graphic design software | 448K | 0.17% | 14 | | Nov 2025 | Graphic design software | 441K | 0.2% | 13 | | Dec 2025 | Graphic design software | 366K | 0.2% | 13 | | Jan 2026 | Graphic design software | 441K | 0.21% | 13 | | Feb 2026 | Graphic design software | 369K | 0.17% | 13 | | Mar 2026 | Graphic design software | 444K | 0.2% | 12 | | Apr 2026 | Graphic design software | 373K | 0.17% | 12 | | May 2026 | Graphic design software | 368K | 0.17% | 13 | | Jun 2026 | Graphic design software | 354K | 0.19% | 13 | | Jul 2026 | Graphic design software | 323K | 0.2% | 12 | | Aug 2026 | Graphic design software | 314K | 0.17% | 12 | | Sep 2026 | Graphic design software | — | — | — | ## How is Adobe InDesign measured? Brandwave collects information about searches that people make online using Adobe InDesign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe indesign” - “adobe indesign cost” - “adobe indesign desktop publishing” - “adobe indesign download” - “adobe indesign free” - “adobe indesign free download” - “adobe indesign free trial” - “adobe indesign online” - “adobe indesign subscription” - “download indesign” - “how much is adobe indesign” - “how much is indesign” - “indesign” - “indesign 2” - “indesign 2025” - “indesign 2026” - “indesign ai” - “indesign app” - “indesign cost” - “indesign editor” - “indesign for ipad” - “indesign for mac” - “indesign for windows” - “indesign free” - “indesign free download” - “indesign free trial” - “indesign graphic design software” - “indesign online” - “indesign photo editing” - “indesign price” - “indesign pricing” - “indesign pro” - “indesign software” - “indesign subscription” - “indesign vector graphics” ## Which desktop publishing software compete with Adobe InDesign? - [Affinity](/demand/global-en/brands/affinity): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-affinity - [Scribus](/demand/global-en/brands/scribus): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-scribus - [QuarkXPress](/demand/global-en/brands/quarkxpress): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-quarkxpress - [Swift Publisher](/demand/global-en/brands/swift-publisher): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-swift-publisher - [Xara](/demand/global-en/brands/xara): Head-to-head: /demand/global-en/compare/adobe-indesign-vs-xara - [VivaDesigner](/demand/global-en/brands/vivadesigner) ## Who owns Adobe InDesign? Adobe InDesign is owned by Adobe. Brandwave also tracks Magento, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. - [Adobe](/demand/global-en/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe InDesign? Adobe InDesign is owned by Adobe. Brandwave also tracks Magento, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. ## Cite this page Brandwave. "Adobe InDesign: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-indesign This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-indesign. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.