--- title: "Adobe Illustrator: search popularity and Share of Search worldwide" description: "Adobe Illustrator is vector graphics software for creating scalable artwork, logos, illustrations and typography for print and digital media. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-illustrator" publisher: "Brandwave" --- # Adobe Illustrator: search popularity and Share of Search worldwide Adobe Illustrator is vector graphics software for creating scalable artwork, logos, illustrations and typography for print and digital media. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Illustrator - **Owned by**: Adobe - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among graphic design software**: 0.47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Graphic design software | 7 | 0.47% | 848K | | Vector graphics software | 1 | 30.2% | 848K | - [Graphic design software](/demand/global-en/categories/graphic-design-software) - [Vector graphics software](/demand/global-en/categories/vector-graphics-software) ## How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 903K to 848K. - Across the 11 months ending August 2026, Adobe Illustrator rose from 9th to 7th among graphic design software worldwide. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide increased from 24.5% to 30.2%. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide peaked at 31.5% in July 2026 and was lowest at 20% in November 2025. - Across the 11 months ending August 2026, Adobe Illustrator rose from 2nd to 1st among vector graphics software worldwide. ## How did search popularity change for graphic design software worldwide in August 2026? - In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%. - In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%. - In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%. - In August 2026, Xara rose from 30th to 28th among graphic design software worldwide. - In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide. - In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide. ## How did search popularity change for vector graphics software worldwide in August 2026? - In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%. - In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%. - In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide. - In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide. - Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026. - Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Graphic design software | 903K | 0.35% | 9 | | Nov 2025 | Graphic design software | 882K | 0.4% | 10 | | Dec 2025 | Graphic design software | 747K | 0.42% | 10 | | Jan 2026 | Graphic design software | 773K | 0.36% | 9 | | Feb 2026 | Graphic design software | 788K | 0.37% | 8 | | Mar 2026 | Graphic design software | 809K | 0.37% | 8 | | Apr 2026 | Graphic design software | 870K | 0.4% | 8 | | May 2026 | Graphic design software | 814K | 0.37% | 8 | | Jun 2026 | Graphic design software | 820K | 0.45% | 8 | | Jul 2026 | Graphic design software | 916K | 0.58% | 7 | | Aug 2026 | Graphic design software | 848K | 0.47% | 7 | | Sep 2026 | Graphic design software | — | — | — | | Oct 2025 | Vector graphics software | 903K | 24.5% | 2 | | Nov 2025 | Vector graphics software | 882K | 20% | 3 | | Dec 2025 | Vector graphics software | 747K | 25.1% | 2 | | Jan 2026 | Vector graphics software | 773K | 23.5% | 2 | | Feb 2026 | Vector graphics software | 788K | 26.1% | 1 | | Mar 2026 | Vector graphics software | 809K | 26.4% | 1 | | Apr 2026 | Vector graphics software | 870K | 28.3% | 1 | | May 2026 | Vector graphics software | 814K | 27.9% | 1 | | Jun 2026 | Vector graphics software | 820K | 29% | 1 | | Jul 2026 | Vector graphics software | 916K | 31.5% | 1 | | Aug 2026 | Vector graphics software | 848K | 30.2% | 1 | | Sep 2026 | Vector graphics software | — | — | — | ## How is Adobe Illustrator measured? Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe illustrator” - “adobe illustrator cost” - “adobe illustrator download” - “adobe illustrator for graphic design” - “adobe illustrator for ipad” - “adobe illustrator free” - “adobe illustrator free download” - “adobe illustrator free trial” - “adobe illustrator graphic design” - “adobe illustrator graphic design software” - “adobe illustrator online” - “adobe illustrator photo editing” - “adobe illustrator subscription” - “adobe illustrator vector design” - “adobe illustrator vector graphics” - “download adobe illustrator” - “how much is adobe illustrator” - “illustrator ai” - “illustrator software” ## Which graphic design software compete with Adobe Illustrator? - [Canva](/demand/global-en/brands/canva) - [Adobe Express](/demand/global-en/brands/adobe-express) - [Photopea](/demand/global-en/brands/photopea) - [Adobe Photoshop](/demand/global-en/brands/adobe-photoshop): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-adobe-photoshop - [Picsart](/demand/global-en/brands/picsart): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-picsart - [Pixlr](/demand/global-en/brands/pixlr): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-pixlr - [GIMP](/demand/global-en/brands/gimp): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-gimp - [CorelDRAW](/demand/global-en/brands/coreldraw): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-coreldraw - [Inkscape](/demand/global-en/brands/inkscape) - [Fotor](/demand/global-en/brands/fotor) - [Adobe InDesign](/demand/global-en/brands/adobe-indesign) - [Affinity](/demand/global-en/brands/affinity) - [Kittl](/demand/global-en/brands/kittl) - [Microsoft Designer](/demand/global-en/brands/microsoft-designer) - [Paint.NET](/demand/global-en/brands/paint-net) - [PhotoScape](/demand/global-en/brands/photoscape) - [Scribus](/demand/global-en/brands/scribus) - [VistaCreate](/demand/global-en/brands/vistacreate) - [Visme](/demand/global-en/brands/visme) - [Pixelmator](/demand/global-en/brands/pixelmator) - [PaintShop Pro](/demand/global-en/brands/paintshop-pro) - [QuarkXPress](/demand/global-en/brands/quarkxpress) - [Linearity Curve](/demand/global-en/brands/linearity-curve) - [Boxy SVG](/demand/global-en/brands/boxy-svg) - [Amadine](/demand/global-en/brands/amadine) - [Swift Publisher](/demand/global-en/brands/swift-publisher) - [Xara](/demand/global-en/brands/xara) - [Vectr](/demand/global-en/brands/vectr) - [VivaDesigner](/demand/global-en/brands/vivadesigner) - [Acorn](/demand/global-en/brands/acorn) ## Who owns Adobe Illustrator? Adobe Illustrator is owned by Adobe. Brandwave also tracks Magento, Adobe Express, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. - [Adobe](/demand/global-en/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Illustrator? Adobe Illustrator is owned by Adobe. Brandwave also tracks Magento, Adobe Express, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide. ## Cite this page Brandwave. "Adobe Illustrator: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-illustrator This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-illustrator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.