--- title: "Adobe Firefly: search popularity worldwide" description: "Adobe's AI image and video generator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-firefly" publisher: "Brandwave" --- # Adobe Firefly: search popularity worldwide Adobe's AI image and video generator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Firefly - **Owned by**: Adobe - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among AI image editing tools**: 0.48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI image editing tools | 4 | 0.48% | 1M | | AI video generators | 3 | 12.8% | 1M | | AI image generators | 3 | 20.7% | 1M | - [AI image editing tools](/demand/global-en/categories/ai-image-editing-tools) - [AI video generators](/demand/global-en/categories/ai-video-generators) - [AI image generators](/demand/global-en/categories/ai-image-generators) ## How has branded search demand for Adobe Firefly changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly worldwide held steady at 1M. - Across the 12 months ending September 2026, Adobe Firefly rose from 5th to 4th among AI image editing tools worldwide. - Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide increased from 12.1% to 12.8%. - Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide peaked at 13% in November 2025 and was lowest at 7% in January 2026. - Across the 12 months ending September 2026, Adobe Firefly rose from 4th to 3rd among AI video generators worldwide. - Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide increased from 11% to 20.7%. - Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide peaked at 20.7% in September 2026 and was lowest at 10% in January 2026. ## How did search popularity change for AI image editing tools worldwide in September 2026? - In September 2026, Canva gained share of searches among AI image editing tools worldwide, from 85.6% to 89.6%. - In September 2026, remove.bg lost share of searches among AI image editing tools worldwide, from 11.4% to 8%. - Estimated monthly branded searches for Luminar Neo worldwide fell 55% over 12 measured months, from 110K to 49.5K in September 2026. - Estimated monthly branded searches for Pixelcut worldwide fell 45.3% over 12 measured months, from 673K to 368K in September 2026. - Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Photoroom worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## How did search popularity change for AI video generators worldwide in September 2026? - In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches. - In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%. - In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%. - In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%. - In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%. - Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026. ## How did search popularity change for AI image generators worldwide in September 2026? - In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches. - In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%. - In September 2026, DALL-E gained share of searches among AI image generators worldwide, from 5.2% to 6.3%. - In September 2026, Leonardo AI lost share of searches among AI image generators worldwide, from 28.8% to 25.5%. - In September 2026, Stable Diffusion lost share of searches among AI image generators worldwide, from 9.8% to 8.7%. - In September 2026, Ideogram lost share of searches among AI image generators worldwide, from 8.6% to 7.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI image editing tools | 1M | 0.38% | 5 | | Nov 2025 | AI image editing tools | 1M | 0.46% | 5 | | Dec 2025 | AI image editing tools | 823K | 0.46% | 5 | | Jan 2026 | AI image editing tools | 823K | 0.38% | 5 | | Feb 2026 | AI image editing tools | 823K | 0.38% | 5 | | Mar 2026 | AI image editing tools | 1M | 0.46% | 5 | | Apr 2026 | AI image editing tools | 1M | 0.46% | 5 | | May 2026 | AI image editing tools | 1.2M | 0.57% | 4 | | Jun 2026 | AI image editing tools | 1M | 0.55% | 5 | | Jul 2026 | AI image editing tools | 1M | 0.65% | 5 | | Aug 2026 | AI image editing tools | 1M | 0.55% | 4 | | Sep 2026 | AI image editing tools | 1M | 0.48% | 4 | | Oct 2025 | AI video generators | 1M | 12.1% | 4 | | Nov 2025 | AI video generators | 1M | 13% | 4 | | Dec 2025 | AI video generators | 823K | 8.2% | 4 | | Jan 2026 | AI video generators | 823K | 7% | 4 | | Feb 2026 | AI video generators | 823K | 8.6% | 4 | | Mar 2026 | AI video generators | 1M | 10.1% | 4 | | Apr 2026 | AI video generators | 1M | 10.6% | 4 | | May 2026 | AI video generators | 1.2M | 11.2% | 4 | | Jun 2026 | AI video generators | 1M | 11.7% | 3 | | Jul 2026 | AI video generators | 1M | 10% | 5 | | Aug 2026 | AI video generators | 1M | 11.8% | 4 | | Sep 2026 | AI video generators | 1M | 12.8% | 3 | | Oct 2025 | AI image generators | 1M | 11% | 3 | | Nov 2025 | AI image generators | 1M | 12.7% | 3 | | Dec 2025 | AI image generators | 823K | 11.1% | 3 | | Jan 2026 | AI image generators | 823K | 10% | 4 | | Feb 2026 | AI image generators | 823K | 11.3% | 3 | | Mar 2026 | AI image generators | 1M | 12.3% | 3 | | Apr 2026 | AI image generators | 1M | 13.1% | 3 | | May 2026 | AI image generators | 1.2M | 17.6% | 3 | | Jun 2026 | AI image generators | 1M | 16.3% | 3 | | Jul 2026 | AI image generators | 1M | 18.9% | 3 | | Aug 2026 | AI image generators | 1M | 19% | 3 | | Sep 2026 | AI image generators | 1M | 20.7% | 3 | ## How are Adobe Firefly’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe firefly” ## Which AI image editing tools compete with Adobe Firefly? - [Canva](/demand/global-en/brands/canva): Head-to-head: /demand/global-en/compare/adobe-firefly-vs-canva - [remove.bg](/demand/global-en/brands/remove-bg): Head-to-head: /demand/global-en/compare/adobe-firefly-vs-remove-bg - [Picsart](/demand/global-en/brands/picsart): Head-to-head: /demand/global-en/compare/adobe-firefly-vs-picsart - [Photoroom](/demand/global-en/brands/photoroom): Head-to-head: /demand/global-en/compare/adobe-firefly-vs-photoroom - [Adobe Photoshop](/demand/global-en/brands/adobe-photoshop): Head-to-head: /demand/global-en/compare/adobe-firefly-vs-adobe-photoshop - [Pixelcut](/demand/global-en/brands/pixelcut) - [Luminar Neo](/demand/global-en/brands/luminar-neo) ## Who owns Adobe Firefly? Adobe Firefly is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Analytics, Adobe Animate, Adobe Experience Platform Tags, Adobe Express, Adobe Fresco, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Portfolio, Adobe Premiere Pro, Adobe Stock, Adobe Target and Adobe Workfront, owned by the same company, worldwide. - [Adobe](/demand/global-en/companies/adobe): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Firefly? Adobe Firefly is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Analytics, Adobe Animate, Adobe Experience Platform Tags, Adobe Express, Adobe Fresco, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Portfolio, Adobe Premiere Pro, Adobe Stock, Adobe Target and Adobe Workfront, owned by the same company, worldwide. ## Cite this page Brandwave. "Adobe Firefly: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-firefly This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-firefly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.