--- title: "Adobe Analytics: search popularity worldwide" description: "Adobe Analytics is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/adobe-analytics" publisher: "Brandwave" --- # Adobe Analytics: search popularity worldwide Adobe Analytics is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Analytics - **Owned by**: Adobe - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among web analytics tools**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web analytics tools | 7 | 0.34% | 12.1K | - [Web analytics tools](/demand/global-en/categories/web-analytics-tools) ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Analytics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Analytics is the seventh most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Clarity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | PostHog | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fathom Analytics | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Analytics | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotjar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mode Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amplitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Adobe Analytics - Asked ChatGPT "What are the best web analytics tools?": 1. Google Analytics, 2. Microsoft Clarity, 3. Plausible, 4. Matomo, 5. PostHog, 6. Mixpanel, 7. Adobe Analytics - Asked ChatGPT "What's the best web analytics tool for a small website?": 1. Plausible, 2. Google Analytics, 3. Microsoft Clarity, 4. Fathom Analytics, 5. Matomo - Searched Google, AI Overview "web analytics tools": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible - Searched Google, AI Overview "website analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible Not named in any answer: Hotjar, Mode Analytics and Amplitude. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Adobe Analytics changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Analytics worldwide fell from 18.1K to 12.1K. - Across the 12 months ending September 2026, Adobe Analytics’ share of searches among web analytics tools worldwide held steady, from 0.74% to 0.34%. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%. - In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%. - In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 82.2% to 81.7%. - In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide. - In September 2026, Amplitude fell from 9th to 10th among web analytics tools worldwide. - Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web analytics tools | 18.1K | 0.74% | 7 | | Nov 2025 | Web analytics tools | 18.1K | 0.73% | 7 | | Dec 2025 | Web analytics tools | 14.8K | 0.62% | 7 | | Jan 2026 | Web analytics tools | 18.1K | 0.73% | 7 | | Feb 2026 | Web analytics tools | 14.8K | 0.63% | 7 | | Mar 2026 | Web analytics tools | 18.1K | 0.63% | 7 | | Apr 2026 | Web analytics tools | 14.8K | 0.53% | 7 | | May 2026 | Web analytics tools | 14.8K | 0.44% | 7 | | Jun 2026 | Web analytics tools | 14.8K | 0.5% | 7 | | Jul 2026 | Web analytics tools | 12.1K | 0.41% | 7 | | Aug 2026 | Web analytics tools | 12.1K | 0.41% | 7 | | Sep 2026 | Web analytics tools | 12.1K | 0.34% | 7 | ## How are Adobe Analytics’ branded searches counted? Brandwave collects information about searches that people make online using Adobe Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe analytics” ## Which web analytics tools compete with Adobe Analytics? - [Google Analytics](/demand/global-en/brands/google-analytics) - [PostHog](/demand/global-en/brands/posthog) - [Microsoft Clarity](/demand/global-en/brands/microsoft-clarity) - [Hotjar](/demand/global-en/brands/hotjar): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-hotjar - [Mixpanel](/demand/global-en/brands/mixpanel): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-mixpanel - [Matomo](/demand/global-en/brands/matomo): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-matomo - [Plausible](/demand/global-en/brands/plausible): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-plausible - [Mode Analytics](/demand/global-en/brands/mode): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-mode - [Amplitude](/demand/global-en/brands/amplitude) - [Fathom Analytics](/demand/global-en/brands/fathom-analytics) ## Who owns Adobe Analytics? Adobe Analytics is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Animate, Adobe Experience Platform Tags, Adobe Express, Adobe Firefly, Adobe Fresco, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Portfolio, Adobe Premiere Pro, Adobe Stock, Adobe Target and Adobe Workfront, owned by the same company, worldwide. - [Adobe](/demand/global-en/companies/adobe): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Analytics? Adobe Analytics is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Animate, Adobe Experience Platform Tags, Adobe Express, Adobe Firefly, Adobe Fresco, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Portfolio, Adobe Premiere Pro, Adobe Stock, Adobe Target and Adobe Workfront, owned by the same company, worldwide. ## Cite this page Brandwave. "Adobe Analytics: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/adobe-analytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adobe-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.