---
title: "Adidas: search popularity and Share of Search worldwide"
description: "Adidas is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/adidas"
publisher: "Brandwave"
---

# Adidas: search popularity and Share of Search worldwide

Adidas is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adidas
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among trainers**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trainers | 1 | 27.3% | 20.4M |
| Basketball shoe brands | 1 | 30.5% | 20.4M |
| Sneaker brands | 1 | 31.4% | 20.4M |
| Football boot brands | 1 | 31.5% | 20.4M |
| Gym bags | 1 | 35.1% | 20.4M |
| Golf shoes | 1 | 36.2% | 20.4M |
| Sports bra brands | 1 | 36.8% | 20.4M |
| Netball shoe brands | 1 | 37% | 20.4M |
| Sports bag brands | 1 | 38.3% | 20.4M |
| Cricket shoes | 1 | 38.5% | 20.4M |
| Exercise mats | 1 | 39.3% | 20.4M |
| Rugby boot brands | 1 | 39.3% | 20.4M |
| Footballs | 1 | 40.8% | 20.4M |
| Football brands | 1 | 40.8% | 20.4M |
| Gym shoes | 1 | 44.5% | 20.4M |
| Kids shoe brands | 1 | 47.5% | 20.4M |
| Jump rope brands | 1 | 49.8% | 20.4M |

- [Trainers](/demand/global-en/categories/trainers)
- [Basketball shoe brands](/demand/global-en/categories/basketball-shoe-brands)
- [Sneaker brands](/demand/global-en/categories/sneaker-brands)
- [Football boot brands](/demand/global-en/categories/football-boot-brands)
- [Gym bags](/demand/global-en/categories/gym-bags)
- [Golf shoes](/demand/global-en/categories/golf-shoes)
- [Sports bra brands](/demand/global-en/categories/sports-bra-brands)
- [Netball shoe brands](/demand/global-en/categories/netball-shoe-brands)
- [Sports bag brands](/demand/global-en/categories/sports-bag-brands)
- [Cricket shoes](/demand/global-en/categories/cricket-shoes)
- [Exercise mats](/demand/global-en/categories/exercise-mats)
- [Rugby boot brands](/demand/global-en/categories/rugby-boot-brands)
- [Footballs](/demand/global-en/categories/footballs)
- [Football brands](/demand/global-en/categories/soccer-ball-brands)
- [Gym shoes](/demand/global-en/categories/gym-shoes)
- [Kids shoe brands](/demand/global-en/categories/kids-shoe-brands)
- [Jump rope brands](/demand/global-en/categories/jump-rope-brands)

## How has branded search demand for Adidas changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among trainers worldwide increased from 24.5% to 27.3%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among trainers worldwide peaked at 29.7% in June 2026 and was lowest at 23.8% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among trainers worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among basketball shoe brands worldwide increased from 26.7% to 30.5%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among basketball shoe brands worldwide peaked at 32.5% in June 2026 and was lowest at 25.9% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among basketball shoe brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands worldwide increased from 27.7% to 31.4%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands worldwide peaked at 33.5% in June 2026 and was lowest at 26.8% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sneaker brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football boot brands worldwide increased from 28% to 31.5%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football boot brands worldwide peaked at 33.8% in June 2026 and was lowest at 27.1% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among football boot brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym bags worldwide increased from 30.9% to 35.1%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym bags worldwide peaked at 36.1% in July 2026 and was lowest at 28.1% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among gym bags worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among golf shoes worldwide increased from 32.6% to 36.2%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among golf shoes worldwide peaked at 38.1% in July 2026 and was lowest at 30% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among golf shoes worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide increased from 30.3% to 36.8%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide peaked at 36.8% in May 2026 and was lowest at 28% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bra brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among netball shoe brands worldwide increased from 33.2% to 37%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among netball shoe brands worldwide peaked at 38.5% in June 2026 and was lowest at 30.4% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among netball shoe brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide increased from 34.2% to 38.3%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide peaked at 39.5% in June 2026 and was lowest at 31.3% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bag brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide increased from 36.5% to 38.5%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide peaked at 43.5% in June 2026 and was lowest at 35% in April 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide increased from 32.8% to 39.3%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide peaked at 39.3% in May 2026 and was lowest at 30.1% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among exercise mats worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide increased from 36.1% to 39.3%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide peaked at 41.1% in June 2026 and was lowest at 32.8% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among rugby boot brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among footballs worldwide increased from 37.3% to 40.8%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among footballs worldwide peaked at 42.2% in June 2026 and was lowest at 33.9% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among footballs worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide increased from 37.3% to 40.8%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide peaked at 42.2% in June 2026 and was lowest at 33.9% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among football brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym shoes worldwide increased from 38.5% to 44.5%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym shoes worldwide peaked at 44.5% in June 2026 and was lowest at 34.8% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among gym shoes worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide increased from 42.7% to 47.5%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide peaked at 47.9% in June 2026 and was lowest at 38.3% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among kids shoe brands worldwide.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among jump rope brands worldwide increased from 44.7% to 49.8%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among jump rope brands worldwide peaked at 49.8% in July 2026 and was lowest at 39.9% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among jump rope brands worldwide.

## How did search popularity change for trainers worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.
- In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.
- In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.
- In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
- In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for basketball shoe brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.
- In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%.
- In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
- In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for sneaker brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%.
- In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.
- In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for football boot brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%.
- In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.
- In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.
- In August 2026, Nike lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

## How did search popularity change for gym bags worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among gym bags worldwide, from 13.2% to 15.7%.
- In August 2026, Adidas lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.
- In August 2026, Nike lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for golf shoes worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among golf shoes worldwide, from 14% to 16.2%.
- In August 2026, Skechers gained estimated Share of Search among golf shoes worldwide, from 9.3% to 10.9%.
- In August 2026, Adidas lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.
- In August 2026, Nike lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.
- Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## How did search popularity change for sports bra brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for netball shoe brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%.
- In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
- In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for sports bag brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%.
- In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
- In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
- Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.
- In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.
- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
- In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.
- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## How did search popularity change for exercise mats worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

## How did search popularity change for rugby boot brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.
- In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.
- In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

## How did search popularity change for footballs worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%.
- In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## How did search popularity change for football brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.
- In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## How did search popularity change for gym shoes worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for kids shoe brands worldwide in August 2026?

- In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%.
- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## How did search popularity change for jump rope brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Rogue Fitness worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Crossrope worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trainers | 16.6M | 24.5% | 2 |
| Nov 2025 | Trainers | 24.9M | 27.3% | 2 |
| Dec 2025 | Trainers | 20.4M | 26.8% | 2 |
| Jan 2026 | Trainers | 16.6M | 23.8% | 2 |
| Feb 2026 | Trainers | 16.6M | 26.1% | 2 |
| Mar 2026 | Trainers | 20.4M | 26.2% | 2 |
| Apr 2026 | Trainers | 16.6M | 24% | 2 |
| May 2026 | Trainers | 20.4M | 27.2% | 1 |
| Jun 2026 | Trainers | 20.4M | 29.7% | 1 |
| Jul 2026 | Trainers | 20.4M | 29.6% | 1 |
| Aug 2026 | Trainers | 20.4M | 27.3% | 1 |
| Sep 2026 | Trainers | — | — | — |
| Oct 2025 | Basketball shoe brands | 16.6M | 26.7% | 2 |
| Nov 2025 | Basketball shoe brands | 24.9M | 28.9% | 2 |
| Dec 2025 | Basketball shoe brands | 20.4M | 28.6% | 2 |
| Jan 2026 | Basketball shoe brands | 16.6M | 25.9% | 2 |
| Feb 2026 | Basketball shoe brands | 16.6M | 28.2% | 2 |
| Mar 2026 | Basketball shoe brands | 20.4M | 28.3% | 2 |
| Apr 2026 | Basketball shoe brands | 16.6M | 26.3% | 2 |
| May 2026 | Basketball shoe brands | 20.4M | 29.6% | 1 |
| Jun 2026 | Basketball shoe brands | 20.4M | 32.5% | 1 |
| Jul 2026 | Basketball shoe brands | 20.4M | 32.5% | 1 |
| Aug 2026 | Basketball shoe brands | 20.4M | 30.5% | 1 |
| Sep 2026 | Basketball shoe brands | — | — | — |
| Oct 2025 | Sneaker brands | 16.6M | 27.7% | 2 |
| Nov 2025 | Sneaker brands | 24.9M | 29.9% | 2 |
| Dec 2025 | Sneaker brands | 20.4M | 29.9% | 2 |
| Jan 2026 | Sneaker brands | 16.6M | 26.8% | 2 |
| Feb 2026 | Sneaker brands | 16.6M | 29.1% | 2 |
| Mar 2026 | Sneaker brands | 20.4M | 29.2% | 2 |
| Apr 2026 | Sneaker brands | 16.6M | 27.1% | 2 |
| May 2026 | Sneaker brands | 20.4M | 30.4% | 1 |
| Jun 2026 | Sneaker brands | 20.4M | 33.5% | 1 |
| Jul 2026 | Sneaker brands | 20.4M | 33.5% | 1 |
| Aug 2026 | Sneaker brands | 20.4M | 31.4% | 1 |
| Sep 2026 | Sneaker brands | — | — | — |
| Oct 2025 | Football boot brands | 16.6M | 28% | 2 |
| Nov 2025 | Football boot brands | 24.9M | 30.3% | 2 |
| Dec 2025 | Football boot brands | 20.4M | 30.2% | 2 |
| Jan 2026 | Football boot brands | 16.6M | 27.1% | 2 |
| Feb 2026 | Football boot brands | 16.6M | 29.3% | 2 |
| Mar 2026 | Football boot brands | 20.4M | 29.5% | 2 |
| Apr 2026 | Football boot brands | 16.6M | 27.3% | 2 |
| May 2026 | Football boot brands | 20.4M | 30.6% | 1 |
| Jun 2026 | Football boot brands | 20.4M | 33.8% | 1 |
| Jul 2026 | Football boot brands | 20.4M | 33.8% | 1 |
| Aug 2026 | Football boot brands | 20.4M | 31.5% | 1 |
| Sep 2026 | Football boot brands | — | — | — |
| Oct 2025 | Gym bags | 16.6M | 30.9% | 2 |
| Nov 2025 | Gym bags | 24.9M | 30.8% | 2 |
| Dec 2025 | Gym bags | 20.4M | 31.5% | 2 |
| Jan 2026 | Gym bags | 16.6M | 28.1% | 2 |
| Feb 2026 | Gym bags | 16.6M | 31.5% | 2 |
| Mar 2026 | Gym bags | 20.4M | 31.6% | 2 |
| Apr 2026 | Gym bags | 16.6M | 30.1% | 2 |
| May 2026 | Gym bags | 20.4M | 32.6% | 1 |
| Jun 2026 | Gym bags | 20.4M | 35.6% | 1 |
| Jul 2026 | Gym bags | 20.4M | 36.1% | 1 |
| Aug 2026 | Gym bags | 20.4M | 35.1% | 1 |
| Sep 2026 | Gym bags | — | — | — |
| Oct 2025 | Golf shoes | 16.6M | 32.6% | 2 |
| Nov 2025 | Golf shoes | 24.9M | 34.5% | 2 |
| Dec 2025 | Golf shoes | 20.4M | 34.5% | 2 |
| Jan 2026 | Golf shoes | 16.6M | 30% | 2 |
| Feb 2026 | Golf shoes | 16.6M | 33.4% | 2 |
| Mar 2026 | Golf shoes | 20.4M | 33.5% | 2 |
| Apr 2026 | Golf shoes | 16.6M | 31.5% | 2 |
| May 2026 | Golf shoes | 20.4M | 32.8% | 1 |
| Jun 2026 | Golf shoes | 20.4M | 37.3% | 1 |
| Jul 2026 | Golf shoes | 20.4M | 38.1% | 1 |
| Aug 2026 | Golf shoes | 20.4M | 36.2% | 1 |
| Sep 2026 | Golf shoes | — | — | — |
| Oct 2025 | Sports bra brands | 16.6M | 30.3% | 2 |
| Nov 2025 | Sports bra brands | 24.9M | 30.8% | 2 |
| Dec 2025 | Sports bra brands | 20.4M | 28.8% | 2 |
| Jan 2026 | Sports bra brands | 16.6M | 28% | 2 |
| Feb 2026 | Sports bra brands | 16.6M | 32.2% | 2 |
| Mar 2026 | Sports bra brands | 20.4M | 33.6% | 2 |
| Apr 2026 | Sports bra brands | 16.6M | 32.2% | 2 |
| May 2026 | Sports bra brands | 20.4M | 36.8% | 1 |
| Jun 2026 | Sports bra brands | 20.4M | 36.8% | 1 |
| Jul 2026 | Sports bra brands | 20.4M | 36.8% | 1 |
| Aug 2026 | Sports bra brands | 20.4M | 36.8% | 1 |
| Sep 2026 | Sports bra brands | — | — | — |
| Oct 2025 | Netball shoe brands | 16.6M | 33.2% | 2 |
| Nov 2025 | Netball shoe brands | 24.9M | 35.9% | 2 |
| Dec 2025 | Netball shoe brands | 20.4M | 34.3% | 2 |
| Jan 2026 | Netball shoe brands | 16.6M | 30.4% | 2 |
| Feb 2026 | Netball shoe brands | 16.6M | 34.7% | 2 |
| Mar 2026 | Netball shoe brands | 20.4M | 34.8% | 2 |
| Apr 2026 | Netball shoe brands | 16.6M | 33.6% | 2 |
| May 2026 | Netball shoe brands | 20.4M | 38.2% | 1 |
| Jun 2026 | Netball shoe brands | 20.4M | 38.5% | 1 |
| Jul 2026 | Netball shoe brands | 20.4M | 38.3% | 1 |
| Aug 2026 | Netball shoe brands | 20.4M | 37% | 1 |
| Sep 2026 | Netball shoe brands | — | — | — |
| Oct 2025 | Sports bag brands | 16.6M | 34.2% | 2 |
| Nov 2025 | Sports bag brands | 24.9M | 35.9% | 2 |
| Dec 2025 | Sports bag brands | 20.4M | 35.3% | 2 |
| Jan 2026 | Sports bag brands | 16.6M | 31.3% | 2 |
| Feb 2026 | Sports bag brands | 16.6M | 34.7% | 2 |
| Mar 2026 | Sports bag brands | 20.4M | 34.8% | 2 |
| Apr 2026 | Sports bag brands | 16.6M | 33.5% | 2 |
| May 2026 | Sports bag brands | 20.4M | 35.3% | 1 |
| Jun 2026 | Sports bag brands | 20.4M | 39.5% | 1 |
| Jul 2026 | Sports bag brands | 20.4M | 39.5% | 1 |
| Aug 2026 | Sports bag brands | 20.4M | 38.3% | 1 |
| Sep 2026 | Sports bag brands | — | — | — |
| Oct 2025 | Cricket shoes | 16.6M | 36.5% | 1 |
| Nov 2025 | Cricket shoes | 24.9M | 42.5% | 1 |
| Dec 2025 | Cricket shoes | 20.4M | 41.2% | 1 |
| Jan 2026 | Cricket shoes | 16.6M | 38.5% | 1 |
| Feb 2026 | Cricket shoes | 16.6M | 39.7% | 1 |
| Mar 2026 | Cricket shoes | 20.4M | 39.8% | 1 |
| Apr 2026 | Cricket shoes | 16.6M | 35% | 1 |
| May 2026 | Cricket shoes | 20.4M | 38.3% | 1 |
| Jun 2026 | Cricket shoes | 20.4M | 43.5% | 1 |
| Jul 2026 | Cricket shoes | 20.4M | 43.2% | 1 |
| Aug 2026 | Cricket shoes | 20.4M | 38.5% | 1 |
| Sep 2026 | Cricket shoes | — | — | — |
| Oct 2025 | Exercise mats | 16.6M | 32.8% | 2 |
| Nov 2025 | Exercise mats | 24.9M | 32.9% | 2 |
| Dec 2025 | Exercise mats | 20.4M | 31% | 2 |
| Jan 2026 | Exercise mats | 16.6M | 30.1% | 2 |
| Feb 2026 | Exercise mats | 16.6M | 34.5% | 2 |
| Mar 2026 | Exercise mats | 20.4M | 36.1% | 2 |
| Apr 2026 | Exercise mats | 16.6M | 34.5% | 2 |
| May 2026 | Exercise mats | 20.4M | 39.3% | 1 |
| Jun 2026 | Exercise mats | 20.4M | 39.3% | 1 |
| Jul 2026 | Exercise mats | 20.4M | 39.3% | 1 |
| Aug 2026 | Exercise mats | 20.4M | 39.3% | 1 |
| Sep 2026 | Exercise mats | — | — | — |
| Oct 2025 | Rugby boot brands | 16.6M | 36.1% | 2 |
| Nov 2025 | Rugby boot brands | 24.9M | 38.6% | 2 |
| Dec 2025 | Rugby boot brands | 20.4M | 37.4% | 2 |
| Jan 2026 | Rugby boot brands | 16.6M | 32.8% | 2 |
| Feb 2026 | Rugby boot brands | 16.6M | 37.3% | 2 |
| Mar 2026 | Rugby boot brands | 20.4M | 37.4% | 2 |
| Apr 2026 | Rugby boot brands | 16.6M | 36.1% | 2 |
| May 2026 | Rugby boot brands | 20.4M | 40.7% | 1 |
| Jun 2026 | Rugby boot brands | 20.4M | 41.1% | 1 |
| Jul 2026 | Rugby boot brands | 20.4M | 40.8% | 1 |
| Aug 2026 | Rugby boot brands | 20.4M | 39.3% | 1 |
| Sep 2026 | Rugby boot brands | — | — | — |
| Oct 2025 | Footballs | 16.6M | 37.3% | 2 |
| Nov 2025 | Footballs | 24.9M | 38.6% | 2 |
| Dec 2025 | Footballs | 20.4M | 38.6% | 2 |
| Jan 2026 | Footballs | 16.6M | 33.9% | 2 |
| Feb 2026 | Footballs | 16.6M | 37.3% | 2 |
| Mar 2026 | Footballs | 20.4M | 37.5% | 2 |
| Apr 2026 | Footballs | 16.6M | 36% | 2 |
| May 2026 | Footballs | 20.4M | 37.5% | 1 |
| Jun 2026 | Footballs | 20.4M | 42.2% | 1 |
| Jul 2026 | Footballs | 20.4M | 42.2% | 1 |
| Aug 2026 | Footballs | 20.4M | 40.8% | 1 |
| Sep 2026 | Footballs | — | — | — |
| Oct 2025 | Football brands | 16.6M | 37.3% | 2 |
| Nov 2025 | Football brands | 24.9M | 38.6% | 2 |
| Dec 2025 | Football brands | 20.4M | 38.6% | 2 |
| Jan 2026 | Football brands | 16.6M | 33.9% | 2 |
| Feb 2026 | Football brands | 16.6M | 37.3% | 2 |
| Mar 2026 | Football brands | 20.4M | 37.5% | 2 |
| Apr 2026 | Football brands | 16.6M | 36% | 2 |
| May 2026 | Football brands | 20.4M | 37.5% | 1 |
| Jun 2026 | Football brands | 20.4M | 42.2% | 1 |
| Jul 2026 | Football brands | 20.4M | 42.2% | 1 |
| Aug 2026 | Football brands | 20.4M | 40.8% | 1 |
| Sep 2026 | Football brands | — | — | — |
| Oct 2025 | Gym shoes | 16.6M | 38.5% | 2 |
| Nov 2025 | Gym shoes | 24.9M | 39.6% | 2 |
| Dec 2025 | Gym shoes | 20.4M | 39% | 2 |
| Jan 2026 | Gym shoes | 16.6M | 34.8% | 2 |
| Feb 2026 | Gym shoes | 16.6M | 39.5% | 2 |
| Mar 2026 | Gym shoes | 20.4M | 39.6% | 2 |
| Apr 2026 | Gym shoes | 16.6M | 39.4% | 2 |
| May 2026 | Gym shoes | 20.4M | 44.4% | 1 |
| Jun 2026 | Gym shoes | 20.4M | 44.5% | 1 |
| Jul 2026 | Gym shoes | 20.4M | 44.5% | 1 |
| Aug 2026 | Gym shoes | 20.4M | 44.5% | 1 |
| Sep 2026 | Gym shoes | — | — | — |
| Oct 2025 | Kids shoe brands | 16.6M | 42.7% | 2 |
| Nov 2025 | Kids shoe brands | 24.9M | 43.2% | 2 |
| Dec 2025 | Kids shoe brands | 20.4M | 43.2% | 2 |
| Jan 2026 | Kids shoe brands | 16.6M | 38.3% | 2 |
| Feb 2026 | Kids shoe brands | 16.6M | 43% | 2 |
| Mar 2026 | Kids shoe brands | 20.4M | 43.3% | 2 |
| Apr 2026 | Kids shoe brands | 16.6M | 42.8% | 2 |
| May 2026 | Kids shoe brands | 20.4M | 47.4% | 1 |
| Jun 2026 | Kids shoe brands | 20.4M | 47.9% | 1 |
| Jul 2026 | Kids shoe brands | 20.4M | 47.9% | 1 |
| Aug 2026 | Kids shoe brands | 20.4M | 47.5% | 1 |
| Sep 2026 | Kids shoe brands | — | — | — |
| Oct 2025 | Jump rope brands | 16.6M | 44.7% | 2 |
| Nov 2025 | Jump rope brands | 24.9M | 44.9% | 2 |
| Dec 2025 | Jump rope brands | 20.4M | 44.9% | 2 |
| Jan 2026 | Jump rope brands | 16.6M | 39.9% | 2 |
| Feb 2026 | Jump rope brands | 16.6M | 44.7% | 2 |
| Mar 2026 | Jump rope brands | 20.4M | 44.9% | 2 |
| Apr 2026 | Jump rope brands | 16.6M | 44.7% | 2 |
| May 2026 | Jump rope brands | 20.4M | 49.8% | 1 |
| Jun 2026 | Jump rope brands | 20.4M | 49.8% | 1 |
| Jul 2026 | Jump rope brands | 20.4M | 49.8% | 1 |
| Aug 2026 | Jump rope brands | 20.4M | 49.8% | 1 |
| Sep 2026 | Jump rope brands | — | — | — |

## How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adidas”

## Which trainers compete with Adidas?

- [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/adidas-vs-nike
- [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/adidas-vs-new-balance
- [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/adidas-vs-asics
- [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/adidas-vs-puma
- [Reebok](/demand/global-en/brands/reebok): Head-to-head: /demand/global-en/compare/adidas-vs-reebok

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adidas: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adidas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adidas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.