---
title: "Addi: search popularity worldwide"
description: "Addi makes knitting needles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/addi-knitting"
publisher: "Brandwave"
---

# Addi: search popularity worldwide

Addi makes knitting needles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Addi
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among crochet hooks brands**: 92%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crochet hooks brands | 1 | 92% | 301K |

- [Crochet hooks brands](/demand/global-en/categories/crochet-hooks-brands)

## How has branded search demand for Addi changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Addi worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Addi’s estimated Share of Search among crochet hooks brands worldwide peaked at 93.8% in June 2026 and was lowest at 87.8% in January 2026.

## How did search popularity change for crochet hooks brands worldwide in September 2026?

- In September 2026, KnitPro gained estimated Share of Search among crochet hooks brands worldwide, from 4.6% to 5.5%.
- In September 2026, Addi lost estimated Share of Search among crochet hooks brands worldwide, from 92.7% to 92%.
- Estimated monthly branded searches for Clover worldwide fell 16.2% over 12 measured months, from 9.6K to 8K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crochet hooks brands | 368K | 92.1% | 1 |
| Nov 2025 | Crochet hooks brands | 368K | 91.3% | 1 |
| Dec 2025 | Crochet hooks brands | 368K | 91.5% | 1 |
| Jan 2026 | Crochet hooks brands | 301K | 87.8% | 1 |
| Feb 2026 | Crochet hooks brands | 301K | 90.6% | 1 |
| Mar 2026 | Crochet hooks brands | 368K | 92.2% | 1 |
| Apr 2026 | Crochet hooks brands | 301K | 92.9% | 1 |
| May 2026 | Crochet hooks brands | 301K | 92.9% | 1 |
| Jun 2026 | Crochet hooks brands | 301K | 93.8% | 1 |
| Jul 2026 | Crochet hooks brands | 301K | 92.9% | 1 |
| Aug 2026 | Crochet hooks brands | 301K | 92.7% | 1 |
| Sep 2026 | Crochet hooks brands | 301K | 92% | 1 |

## How is Addi measured?

Brandwave collects information about searches that people make online using Addi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “addi”

## Which crochet hooks brands compete with Addi?

- [KnitPro](/demand/global-en/brands/knitpro): Head-to-head: /demand/global-en/compare/addi-knitting-vs-knitpro
- [Clover](/demand/global-en/brands/clover): Head-to-head: /demand/global-en/compare/addi-knitting-vs-clover

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Addi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/addi-knitting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/addi-knitting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.