---
title: "Adblock Plus: search popularity worldwide"
description: "Adblock Plus is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/adblock-plus"
publisher: "Brandwave"
---

# Adblock Plus: search popularity worldwide

Adblock Plus is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adblock Plus
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among ad blockers**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ad blockers | 4 | 6.2% | 135K |

- [Ad blockers](/demand/global-en/categories/ad-blockers)

## How has branded search demand for Adblock Plus changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Adblock Plus worldwide fell from 246K to 135K.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide decreased from 8.9% to 6.2%.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide peaked at 8.9% in October 2025 and was lowest at 5.6% in August 2026.

## How did search popularity change for ad blockers worldwide in September 2026?

- In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.
- In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.
- In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.
- In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.
- Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ad blockers | 246K | 8.9% | 4 |
| Nov 2025 | Ad blockers | 201K | 7.5% | 4 |
| Dec 2025 | Ad blockers | 201K | 7.5% | 4 |
| Jan 2026 | Ad blockers | 201K | 7.5% | 4 |
| Feb 2026 | Ad blockers | 201K | 8.9% | 4 |
| Mar 2026 | Ad blockers | 201K | 8.2% | 4 |
| Apr 2026 | Ad blockers | 165K | 6.8% | 4 |
| May 2026 | Ad blockers | 135K | 5.9% | 4 |
| Jun 2026 | Ad blockers | 135K | 5.9% | 4 |
| Jul 2026 | Ad blockers | 135K | 5.9% | 4 |
| Aug 2026 | Ad blockers | 135K | 5.6% | 4 |
| Sep 2026 | Ad blockers | 135K | 6.2% | 4 |

## How is Adblock Plus measured?

Brandwave collects information about searches that people make online using Adblock Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adblock plus”

## Which ad blockers compete with Adblock Plus?

- [AdBlock](/demand/global-en/brands/adblock): Head-to-head: /demand/global-en/compare/adblock-vs-adblock-plus
- [uBlock Origin](/demand/global-en/brands/ublock-origin): Head-to-head: /demand/global-en/compare/adblock-plus-vs-ublock-origin
- [AdGuard](/demand/global-en/brands/adguard): Head-to-head: /demand/global-en/compare/adblock-plus-vs-adguard
- [Ghostery](/demand/global-en/brands/ghostery): Head-to-head: /demand/global-en/compare/adblock-plus-vs-ghostery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adblock Plus: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/adblock-plus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adblock-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.