---
title: "Adams: search popularity and Share of Search worldwide"
description: "Adams is percussion maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/adams"
publisher: "Brandwave"
---

# Adams: search popularity and Share of Search worldwide

Adams is percussion maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adams
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among xylophone brands**: 11.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Xylophone brands | 2 | 11.8% | 550K |

- [Xylophone brands](/demand/global-en/categories/xylophone-brands)

## How has branded search demand for Adams changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Adams worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Adams’ estimated Share of Search among xylophone brands worldwide decreased from 14% to 11.8%.
- Across the 11 months ending August 2026, Adams’ estimated Share of Search among xylophone brands worldwide peaked at 16.7% in December 2025 and was lowest at 11.8% in February 2026.

## How did search popularity change for xylophone brands worldwide in August 2026?

- In August 2026, Yamaha gained estimated Share of Search among xylophone brands worldwide, from 85.5% to 87.7%.
- In August 2026, Adams lost estimated Share of Search among xylophone brands worldwide, from 14.1% to 11.8%.
- Estimated monthly branded searches for Musser worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Bergerault worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
- Estimated monthly branded searches for Sonor worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Studio 49 worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Xylophone brands | 673K | 14% | 2 |
| Nov 2025 | Xylophone brands | 673K | 14% | 2 |
| Dec 2025 | Xylophone brands | 823K | 16.7% | 2 |
| Jan 2026 | Xylophone brands | 673K | 14% | 2 |
| Feb 2026 | Xylophone brands | 550K | 11.8% | 2 |
| Mar 2026 | Xylophone brands | 673K | 11.8% | 2 |
| Apr 2026 | Xylophone brands | 550K | 11.8% | 2 |
| May 2026 | Xylophone brands | 550K | 11.8% | 2 |
| Jun 2026 | Xylophone brands | 550K | 11.8% | 2 |
| Jul 2026 | Xylophone brands | 673K | 14.1% | 2 |
| Aug 2026 | Xylophone brands | 550K | 11.8% | 2 |
| Sep 2026 | Xylophone brands | — | — | — |

## How is Adams measured?

Brandwave collects information about searches that people make online using Adams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adams”

## Which xylophone brands compete with Adams?

- [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/adams-vs-yamaha
- [Sonor](/demand/global-en/brands/sonor): Head-to-head: /demand/global-en/compare/adams-vs-sonor
- [Musser](/demand/global-en/brands/musser): Head-to-head: /demand/global-en/compare/adams-vs-musser
- [Studio 49](/demand/global-en/brands/studio-49): Head-to-head: /demand/global-en/compare/adams-vs-studio-49
- [Bergerault](/demand/global-en/brands/bergerault): Head-to-head: /demand/global-en/compare/adams-vs-bergerault

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adams: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/adams

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/adams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.