---
title: "Activision Blizzard: search popularity and Share of Search worldwide"
description: "Activision Blizzard is game publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/activision-blizzard"
publisher: "Brandwave"
---

# Activision Blizzard: search popularity and Share of Search worldwide

Activision Blizzard is game publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Activision Blizzard
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among game publishers**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Game publishers | 4 | 2.5% | 22.2K |

- [Game publishers](/demand/global-en/categories/game-publishers)

## How has branded search demand for Activision Blizzard changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Activision Blizzard worldwide fell from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 2.5%.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide peaked at 5.7% in October 2025 and was lowest at 2.3% in July 2026.
- Across the 11 months ending August 2026, Activision Blizzard fell from 3rd to 4th among game publishers worldwide.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
- In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
- In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.
- In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
- Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Game publishers | 49.5K | 5.7% | 3 |
| Nov 2025 | Game publishers | 27.1K | 3.2% | 4 |
| Dec 2025 | Game publishers | 27.1K | 3% | 4 |
| Jan 2026 | Game publishers | 27.1K | 2.7% | 4 |
| Feb 2026 | Game publishers | 27.1K | 3.7% | 4 |
| Mar 2026 | Game publishers | 22.2K | 2.7% | 4 |
| Apr 2026 | Game publishers | 22.2K | 2.6% | 4 |
| May 2026 | Game publishers | 22.2K | 2.6% | 4 |
| Jun 2026 | Game publishers | 22.2K | 2.5% | 4 |
| Jul 2026 | Game publishers | 18.1K | 2.3% | 4 |
| Aug 2026 | Game publishers | 22.2K | 2.5% | 4 |
| Sep 2026 | Game publishers | — | — | — |

## How is Activision Blizzard measured?

Brandwave collects information about searches that people make online using Activision Blizzard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “activision blizzard”

## Which game publishers compete with Activision Blizzard?

- [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-the-legend-of-zelda
- [EA Sports FC](/demand/global-en/brands/ea-sports-fc): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-ea-sports-fc
- [Ubisoft](/demand/global-en/brands/ubisoft): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-ubisoft
- [Square Enix](/demand/global-en/brands/square-enix): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-square-enix
- [Take-Two](/demand/global-en/brands/take-two): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-take-two

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Activision Blizzard: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/activision-blizzard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/activision-blizzard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.