--- title: "Acorns: search popularity and Share of Search worldwide" description: "Acorns is an automated investing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/acorns" publisher: "Brandwave" --- # Acorns: search popularity and Share of Search worldwide Acorns is an automated investing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Acorns - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among investment platforms**: 13.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Investment platforms | 3 | 13.1% | 550K | | Investment apps | 2 | 19.1% | 550K | | Savings apps | 2 | 44.1% | 550K | | Robo advisers | 1 | 68.3% | 550K | - [Investment platforms](/demand/global-en/categories/investment-platforms) - [Investment apps](/demand/global-en/categories/investment-apps) - [Savings apps](/demand/global-en/categories/savings-apps) - [Robo advisers](/demand/global-en/categories/robo-advisers) ## How has branded search demand for Acorns changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Acorns worldwide fell from 823K to 550K. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment platforms worldwide decreased from 18.1% to 13.1%. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment platforms worldwide peaked at 18.1% in October 2025 and was lowest at 11% in June 2026. - Across the 11 months ending August 2026, Acorns fell from 2nd to 3rd among investment platforms worldwide. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide decreased from 23.1% to 19.1%. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide peaked at 23.1% in October 2025 and was lowest at 15.9% in June 2026. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among savings apps worldwide decreased from 56.9% to 44.1%. - Across the 11 months ending August 2026, Acorns fell from 1st to 2nd among savings apps worldwide. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide decreased from 72.6% to 68.3%. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide peaked at 72.6% in October 2025 and was lowest at 59.3% in March 2026. ## How did search popularity change for investment platforms worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among investment platforms worldwide, from 60.4% to 65.1%. - In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%. - In August 2026, Acorns lost estimated Share of Search among investment platforms worldwide, from 14.8% to 13.1%. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for investment apps worldwide in August 2026? - In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%. - In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%. - In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%. - In August 2026, Public rose from 6th to 5th among investment apps worldwide. - In August 2026, Stash fell from 5th to 6th among investment apps worldwide. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for savings apps worldwide in August 2026? - In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%. - In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%. - Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Moneybox worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for Marcus worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for robo advisers worldwide in August 2026? - Estimated monthly branded searches for Acorns worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Investment platforms | 823K | 18.1% | 2 | | Nov 2025 | Investment platforms | 673K | 17.6% | 2 | | Dec 2025 | Investment platforms | 550K | 13% | 3 | | Jan 2026 | Investment platforms | 673K | 12.9% | 3 | | Feb 2026 | Investment platforms | 550K | 12.7% | 3 | | Mar 2026 | Investment platforms | 550K | 12.7% | 3 | | Apr 2026 | Investment platforms | 673K | 12.9% | 3 | | May 2026 | Investment platforms | 550K | 13.1% | 3 | | Jun 2026 | Investment platforms | 450K | 11% | 3 | | Jul 2026 | Investment platforms | 550K | 14.8% | 3 | | Aug 2026 | Investment platforms | 550K | 13.1% | 3 | | Sep 2026 | Investment platforms | — | — | — | | Oct 2025 | Investment apps | 823K | 23.1% | 2 | | Nov 2025 | Investment apps | 673K | 20.1% | 2 | | Dec 2025 | Investment apps | 550K | 19.4% | 2 | | Jan 2026 | Investment apps | 673K | 21.7% | 2 | | Feb 2026 | Investment apps | 550K | 18.6% | 2 | | Mar 2026 | Investment apps | 550K | 18.4% | 2 | | Apr 2026 | Investment apps | 673K | 21.7% | 2 | | May 2026 | Investment apps | 550K | 21.3% | 2 | | Jun 2026 | Investment apps | 450K | 15.9% | 2 | | Jul 2026 | Investment apps | 550K | 21.4% | 2 | | Aug 2026 | Investment apps | 550K | 19.1% | 2 | | Sep 2026 | Investment apps | — | — | — | | Oct 2025 | Savings apps | 823K | 56.9% | 1 | | Nov 2025 | Savings apps | 673K | 56.6% | 1 | | Dec 2025 | Savings apps | 550K | 52% | 1 | | Jan 2026 | Savings apps | 673K | 49.5% | 1 | | Feb 2026 | Savings apps | 550K | 50.3% | 1 | | Mar 2026 | Savings apps | 550K | 47.2% | 1 | | Apr 2026 | Savings apps | 673K | 51.5% | 1 | | May 2026 | Savings apps | 550K | 48.1% | 1 | | Jun 2026 | Savings apps | 450K | 45.7% | 2 | | Jul 2026 | Savings apps | 550K | 48.1% | 1 | | Aug 2026 | Savings apps | 550K | 44.1% | 2 | | Sep 2026 | Savings apps | — | — | — | | Oct 2025 | Robo advisers | 823K | 72.6% | 1 | | Nov 2025 | Robo advisers | 673K | 72.5% | 1 | | Dec 2025 | Robo advisers | 550K | 65.7% | 1 | | Jan 2026 | Robo advisers | 673K | 63.9% | 1 | | Feb 2026 | Robo advisers | 550K | 59.4% | 1 | | Mar 2026 | Robo advisers | 550K | 59.3% | 1 | | Apr 2026 | Robo advisers | 673K | 64% | 1 | | May 2026 | Robo advisers | 550K | 68.1% | 1 | | Jun 2026 | Robo advisers | 450K | 63.8% | 1 | | Jul 2026 | Robo advisers | 550K | 68.3% | 1 | | Aug 2026 | Robo advisers | 550K | 68.3% | 1 | | Sep 2026 | Robo advisers | — | — | — | ## How is Acorns measured? Brandwave collects information about searches that people make online using Acorns’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “acorns” ## Which investment platforms compete with Acorns? - [Vanguard](/demand/global-en/brands/vanguard): Head-to-head: /demand/global-en/compare/acorns-vs-vanguard - [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/acorns-vs-fidelity-investments - [Wealthfront](/demand/global-en/brands/wealthfront): Head-to-head: /demand/global-en/compare/acorns-vs-wealthfront - [Betterment](/demand/global-en/brands/betterment): Head-to-head: /demand/global-en/compare/acorns-vs-betterment ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Acorns: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/acorns This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/acorns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.