--- title: "Abercrombie & Fitch: search popularity worldwide" description: "An American clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/abercrombie-and-fitch" publisher: "Brandwave" --- # Abercrombie & Fitch: search popularity worldwide An American clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Abercrombie & Fitch - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cargo pants brands**: 13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cargo pants brands | 2 | 13% | 2.2M | | Jeans brands | 6 | 3.2% | 74K | - [Cargo pants brands](/demand/global-en/categories/cargo-pants-brands) - [Jeans brands](/demand/global-en/categories/jeans-brands) ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Abercrombie & Fitch was mentioned in two out of three: in two of the three ChatGPT answers. Abercrombie & Fitch is the joint third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 3 of 3 | | Dickies | 2nd | 3 of 3 | 3 of 3 | | Uniqlo | 3rd | 2 of 3 | 2 of 3 | | Abercrombie & Fitch | 3rd | 2 of 3 | 2 of 3 | | Wrangler | 5th | 2 of 3 | 2 of 3 | | Levi's | 6th | 1 of 3 | 1 of 3 | | 5.11 Tactical | 6th | 2 of 3 | 2 of 3 | | Lee | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy?": 1. Dickies, 2. Carhartt, 3. Abercrombie & Fitch, 4. Levi's, 5. Wrangler - Asked ChatGPT "What are the best cargo pants brands?": 1. Carhartt, 2. Dickies, 3. Uniqlo, 4. Abercrombie & Fitch, 5. 5.11 Tactical - Asked ChatGPT "What's the best cargo pants brand for everyday wear?": 1. Carhartt, 2. Dickies, 3. Wrangler, 4. Uniqlo, 5. 5.11 Tactical Not named in any answer: Lee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Abercrombie & Fitch changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Abercrombie & Fitch worldwide held steady at 2.3M. - Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide increased from 10.9% to 13%. - Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide peaked at 15.5% in August 2026 and was lowest at 10.9% in April 2026. - Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among jeans brands worldwide peaked at 3.4% in November 2025 and was lowest at 2% in June 2026. ## How did search popularity change for cargo pants brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%. - In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%. - Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## How did search popularity change for jeans brands worldwide in September 2026? - In September 2026, Nudie Jeans gained share of searches among jeans brands worldwide, from 8.9% to 10.7%. - In September 2026, Levi's lost share of searches among jeans brands worldwide, from 36.5% to 35.7%. - In September 2026, Madewell lost share of searches among jeans brands worldwide, from 36.5% to 35.7%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cargo pants brands | 2.2M | 10.9% | 2 | | Nov 2025 | Cargo pants brands | 2.7M | 10.9% | 2 | | Dec 2025 | Cargo pants brands | 2.7M | 13% | 2 | | Jan 2026 | Cargo pants brands | 2.2M | 10.9% | 2 | | Feb 2026 | Cargo pants brands | 1.8M | 12.8% | 2 | | Mar 2026 | Cargo pants brands | 2.2M | 12.8% | 2 | | Apr 2026 | Cargo pants brands | 1.8M | 10.9% | 2 | | May 2026 | Cargo pants brands | 2.2M | 13% | 2 | | Jun 2026 | Cargo pants brands | 1.8M | 12.9% | 2 | | Jul 2026 | Cargo pants brands | 2.2M | 15.3% | 2 | | Aug 2026 | Cargo pants brands | 2.7M | 15.5% | 2 | | Sep 2026 | Cargo pants brands | 2.2M | 13% | 2 | | Oct 2025 | Jeans brands | 74K | 3% | 6 | | Nov 2025 | Jeans brands | 110K | 3.4% | 6 | | Dec 2025 | Jeans brands | 74K | 2.8% | 6 | | Jan 2026 | Jeans brands | 74K | 3.2% | 6 | | Feb 2026 | Jeans brands | 60.5K | 3.2% | 6 | | Mar 2026 | Jeans brands | 74K | 3% | 6 | | Apr 2026 | Jeans brands | 60.5K | 2.7% | 6 | | May 2026 | Jeans brands | 49.5K | 2.2% | 6 | | Jun 2026 | Jeans brands | 40.5K | 2% | 6 | | Jul 2026 | Jeans brands | 40.5K | 2% | 6 | | Aug 2026 | Jeans brands | 74K | 3.3% | 6 | | Sep 2026 | Jeans brands | 74K | 3.2% | 6 | ## How are Abercrombie & Fitch’s branded searches counted? Brandwave collects information about searches that people make online using Abercrombie & Fitch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “abercrombie and fitch” - “abercrombie jeans” ## Which cargo pants brands compete with Abercrombie & Fitch? - [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-uniqlo - [Levi's](/demand/global-en/brands/levis): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-levis - [Wrangler](/demand/global-en/brands/wrangler): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-wrangler - [5.11 Tactical](/demand/global-en/brands/five-eleven-tactical): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-five-eleven-tactical - [Lee](/demand/global-en/brands/lee-jeans): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-lee-jeans - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Abercrombie & Fitch: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/abercrombie-and-fitch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/abercrombie-and-fitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.