--- title: "ABB: search popularity and Share of Search worldwide" description: "ABB makes electrification and automation products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/abb" publisher: "Brandwave" --- # ABB: search popularity and Share of Search worldwide ABB makes electrification and automation products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ABB - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among industrial automation platforms**: 22.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Industrial automation platforms | 2 | 22.6% | 550K | | Robotics brands | 1 | 76.8% | 550K | - [Industrial automation platforms](/demand/global-en/categories/industrial-automation-platforms) - [Robotics brands](/demand/global-en/categories/robotics-brands) ## How has branded search demand for ABB changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K. - Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide decreased from 26.4% to 22.6%. - Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide peaked at 26.4% in October 2025 and was lowest at 20.3% in November 2025. - Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide peaked at 77.2% in July 2026 and was lowest at 62.4% in January 2026. ## How did search popularity change for industrial automation platforms worldwide in August 2026? - Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## How did search popularity change for robotics brands worldwide in August 2026? - In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%. - Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. - Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. - Estimated monthly branded searches for Doosan worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Industrial automation platforms | 673K | 26.4% | 2 | | Nov 2025 | Industrial automation platforms | 550K | 20.3% | 2 | | Dec 2025 | Industrial automation platforms | 550K | 23.8% | 2 | | Jan 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Feb 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Mar 2026 | Industrial automation platforms | 550K | 21.5% | 3 | | Apr 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | May 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Jun 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Jul 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Aug 2026 | Industrial automation platforms | 550K | 22.6% | 2 | | Sep 2026 | Industrial automation platforms | — | — | — | | Oct 2025 | Robotics brands | 673K | 76.3% | 1 | | Nov 2025 | Robotics brands | 550K | 73.5% | 1 | | Dec 2025 | Robotics brands | 550K | 76.8% | 1 | | Jan 2026 | Robotics brands | 550K | 62.4% | 1 | | Feb 2026 | Robotics brands | 550K | 71.8% | 1 | | Mar 2026 | Robotics brands | 550K | 73.1% | 1 | | Apr 2026 | Robotics brands | 550K | 76.3% | 1 | | May 2026 | Robotics brands | 550K | 74.2% | 1 | | Jun 2026 | Robotics brands | 550K | 74.6% | 1 | | Jul 2026 | Robotics brands | 550K | 77.2% | 1 | | Aug 2026 | Robotics brands | 550K | 76.8% | 1 | | Sep 2026 | Robotics brands | — | — | — | ## How is ABB measured? Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “abb” ## Which industrial automation platforms compete with ABB? - [Siemens](/demand/global-en/brands/siemens): Head-to-head: /demand/global-en/compare/abb-vs-siemens - [Schneider Electric](/demand/global-en/brands/schneider-electric): Head-to-head: /demand/global-en/compare/abb-vs-schneider-electric - [Rockwell Automation](/demand/global-en/brands/rockwell-automation): Head-to-head: /demand/global-en/compare/abb-vs-rockwell-automation - [Honeywell](/demand/global-en/brands/honeywell): Head-to-head: /demand/global-en/compare/abb-vs-honeywell ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ABB: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/abb This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/abb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.