---
title: "1620 Workwear: search popularity worldwide"
description: "1620 Workwear is a work pants brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/1620-workwear"
publisher: "Brandwave"
---

# 1620 Workwear: search popularity worldwide

1620 Workwear is a work pants brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: 1620 Workwear
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among work pants brands**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Work pants brands | 4 | 4.5% | 9.9K |

- [Work pants brands](/demand/global-en/categories/work-pants-brands)

## Top work pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1620 Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 1620 Workwear is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Carhartt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dickies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Duluth Trading | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Wrangler RIGGS Workwear | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| 1620 Workwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about work pants brands

- Asked ChatGPT "Which work pants brand should I buy?": 1. Carhartt, 2. Dickies, 3. Wrangler RIGGS Workwear, 4. Duluth Trading
- Asked ChatGPT "What are the best work pants brands?": 1. Carhartt, 2. Dickies, 3. Duluth Trading, 4. Wrangler RIGGS Workwear, 5. 1620 Workwear
- Asked ChatGPT "What's the best work pants brand for hard wearing trousers?": 1. Duluth Trading, 2. Carhartt, 3. Dickies, 4. 1620 Workwear
- Searched Google, AI Overview "best work pants": 1. Carhartt, 2. Dickies
- Searched Google, AI Overview "work pants for men": 1. Carhartt, 2. Dickies

Not named in any answer: Caterpillar and Bisley.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for 1620 Workwear changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for 1620 Workwear worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, 1620 Workwear’s share of searches among work pants brands worldwide increased from 2.7% to 4.5%.
- Across the 12 months ending September 2026, 1620 Workwear’s share of searches among work pants brands worldwide peaked at 4.5% in September 2026 and was lowest at 1.6% in December 2025.

## How did search popularity change for work pants brands worldwide in September 2026?

- In September 2026, 1620 Workwear gained share of searches among work pants brands worldwide, from 3.7% to 4.5%.
- In September 2026, Duluth Trading lost share of searches among work pants brands worldwide, from 75.5% to 74.9%.
- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Work pants brands | 12.1K | 2.7% | 4 |
| Nov 2025 | Work pants brands | 14.8K | 1.9% | 4 |
| Dec 2025 | Work pants brands | 12.1K | 1.6% | 4 |
| Jan 2026 | Work pants brands | 12.1K | 2.7% | 4 |
| Feb 2026 | Work pants brands | 9.9K | 3.2% | 4 |
| Mar 2026 | Work pants brands | 9.9K | 2.6% | 4 |
| Apr 2026 | Work pants brands | 8.1K | 2.2% | 4 |
| May 2026 | Work pants brands | 8.1K | 2.7% | 4 |
| Jun 2026 | Work pants brands | 6.6K | 2.6% | 4 |
| Jul 2026 | Work pants brands | 8.1K | 3.3% | 4 |
| Aug 2026 | Work pants brands | 8.1K | 3.7% | 4 |
| Sep 2026 | Work pants brands | 9.9K | 4.5% | 4 |

## How are 1620 Workwear’s branded searches counted?

Brandwave collects information about searches that people make online using 1620 Workwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “1620 workwear”

## Which work pants brands compete with 1620 Workwear?

- [Duluth Trading](/demand/global-en/brands/duluth-trading): Head-to-head: /demand/global-en/compare/1620-workwear-vs-duluth-trading
- [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/1620-workwear-vs-carhartt
- [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/1620-workwear-vs-dickies
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/1620-workwear-vs-caterpillar
- [Wrangler RIGGS Workwear](/demand/global-en/brands/wrangler-riggs-workwear): Head-to-head: /demand/global-en/compare/1620-workwear-vs-wrangler-riggs-workwear
- [Bisley](/demand/global-en/brands/bisley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "1620 Workwear: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/1620-workwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/1620-workwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
