---
title: "123RF: search popularity and Share of Search worldwide"
description: "123RF provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/123rf"
publisher: "Brandwave"
---

# 123RF: search popularity and Share of Search worldwide

123RF provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: 123RF
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stock photo libraries**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock photo libraries | 4 | 4.4% | 62.5K |

- [Stock photo libraries](/demand/global-en/categories/stock-photo-libraries)

## How has branded search demand for 123RF changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for 123RF worldwide fell from 113K to 62.5K.
- Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide decreased from 5.1% to 4.4%.
- Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide peaked at 7.2% in March 2026 and was lowest at 3.7% in July 2026.

## How did search popularity change for stock photo libraries worldwide in August 2026?

- In August 2026, 123RF gained estimated Share of Search among stock photo libraries worldwide, from 3.7% to 4.4%.
- In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.
- In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.
- In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.
- Estimated monthly branded searches for Alamy worldwide fell 18.5% over 11 measured months, from 188K to 154K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock photo libraries | 113K | 5.1% | 4 |
| Nov 2025 | Stock photo libraries | 92.8K | 4.7% | 4 |
| Dec 2025 | Stock photo libraries | 92.8K | 5.1% | 4 |
| Jan 2026 | Stock photo libraries | 93.1K | 5% | 4 |
| Feb 2026 | Stock photo libraries | 93.2K | 5% | 4 |
| Mar 2026 | Stock photo libraries | 167K | 7.2% | 4 |
| Apr 2026 | Stock photo libraries | 76.2K | 4% | 4 |
| May 2026 | Stock photo libraries | 92.3K | 5.1% | 4 |
| Jun 2026 | Stock photo libraries | 75.9K | 4.4% | 4 |
| Jul 2026 | Stock photo libraries | 62.6K | 3.7% | 4 |
| Aug 2026 | Stock photo libraries | 62.5K | 4.4% | 4 |
| Sep 2026 | Stock photo libraries | — | — | — |

## How is 123RF measured?

Brandwave collects information about searches that people make online using 123RF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “123 rf”
- “123rf”
- “123rf app”
- “123rf images”
- “123rf photos”
- “123rf stock photos”
- “123rf.com”

## Which stock photo libraries compete with 123RF?

- [Getty Images](/demand/global-en/brands/getty-images): Head-to-head: /demand/global-en/compare/123rf-vs-getty-images
- [iStock](/demand/global-en/brands/istock): Head-to-head: /demand/global-en/compare/123rf-vs-istock
- [Alamy](/demand/global-en/brands/alamy): Head-to-head: /demand/global-en/compare/123rf-vs-alamy
- [Depositphotos](/demand/global-en/brands/depositphotos): Head-to-head: /demand/global-en/compare/123rf-vs-depositphotos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "123RF: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/123rf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/123rf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.