---
title: "100%: search popularity and Share of Search worldwide"
description: "100% offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/100percent-sports"
publisher: "Brandwave"
---

# 100%: search popularity and Share of Search worldwide

100% offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: 100%
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sports sunglasses brands**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports sunglasses brands | 5 | 6.2% | 14.6K |

- [Sports sunglasses brands](/demand/global-en/categories/sports-sunglasses-brands)

## How has branded search demand for 100% changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for 100% worldwide rose from 10.5K to 14.6K.
- Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide peaked at 7.8% in June 2026 and was lowest at 4.5% in January 2026.

## How did search popularity change for sports sunglasses brands worldwide in August 2026?

- In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
- In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
- In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
- In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
- Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports sunglasses brands | 10.5K | 6.3% | 5 |
| Nov 2025 | Sports sunglasses brands | 11.7K | 5.8% | 5 |
| Dec 2025 | Sports sunglasses brands | 9.7K | 5.1% | 5 |
| Jan 2026 | Sports sunglasses brands | 9.2K | 4.5% | 5 |
| Feb 2026 | Sports sunglasses brands | 11.8K | 6.1% | 5 |
| Mar 2026 | Sports sunglasses brands | 17.5K | 7.5% | 5 |
| Apr 2026 | Sports sunglasses brands | 16.7K | 7.3% | 5 |
| May 2026 | Sports sunglasses brands | 16.7K | 6.4% | 5 |
| Jun 2026 | Sports sunglasses brands | 20.1K | 7.8% | 5 |
| Jul 2026 | Sports sunglasses brands | 17K | 6.6% | 5 |
| Aug 2026 | Sports sunglasses brands | 14.6K | 6.2% | 5 |
| Sep 2026 | Sports sunglasses brands | — | — | — |

## How is 100% measured?

Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “100% cycling sunglasses”
- “100% eyewear”
- “100% sports sunglasses”
- “100% sunglasses”
- “100percent com”
- “100percent sunglasses”
- “sports sunglasses 100%”

## Which sports sunglasses brands compete with 100%?

- [Julbo](/demand/global-en/brands/julbo): Head-to-head: /demand/global-en/compare/100percent-sports-vs-julbo
- [Smith](/demand/global-en/brands/smith-optics): Head-to-head: /demand/global-en/compare/100percent-sports-vs-smith-optics
- [Rudy Project](/demand/global-en/brands/rudy-project): Head-to-head: /demand/global-en/compare/100percent-sports-vs-rudy-project
- [Tifosi](/demand/global-en/brands/tifosi): Head-to-head: /demand/global-en/compare/100percent-sports-vs-tifosi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "100%: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/100percent-sports

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/100percent-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.