---
title: "Global branded search and Share of Search"
description: "Estimated monthly demand for English language branded searches across all the competitive sets that Brandwave tracks. Brandwave tracks 12 brands across 2 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In August 2026, the 12 Global brands tracked by Brandwave accounted for an estimated 364K branded searches."
canonical: "https://gobrandwave.com/demand/global-en"
publisher: "Brandwave"
---

# Global branded search and Share of Search

Estimated monthly demand for English language branded searches across all the competitive sets that Brandwave tracks. Brandwave tracks 12 brands across 2 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In August 2026, the 12 Global brands tracked by Brandwave accounted for an estimated 364K branded searches.

## Key facts

- **Market**: Global
- **Curated term language**: English
- **Geographic coverage**: Worldwide
- **Competitive sets**: 2
- **Brands tracked**: 12
- **Multi-brand companies**: 0
- **Measured through**: Aug 2026
- **Total estimated monthly branded searches**: 364K

## Biggest Share of Search movements

| Brand | Competitive set | Share change, Aug 2026 against Jul 2026 | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Natural Cycles | Period and cycle tracking apps | +10.6 points | 37.7% | 2 |
| Evoto AI | Photo culling software | +1.8 points | 54.6% | 1 |
| Aftershoot | Photo culling software | +1 points | 25.5% | 2 |
| Flo | Period and cycle tracking apps | -11 points | 41.9% | 1 |
| Photo Mechanic | Photo culling software | -2.4 points | 11.8% | 3 |

## Fastest-changing estimated branded demand

| Brand | Competitive set | Change across the last 12 months | Estimated monthly branded searches | Measured months |
| --- | --- | --- | --- | --- |
| Glow | Period and cycle tracking apps | +117.7% | 3.2K | 12 |
| Clue | Period and cycle tracking apps | +100.6% | 28.6K | 12 |
| Stardust | Period and cycle tracking apps | +28% | 10.5K | 12 |
| Imagen AI | Photo culling software | -47.1% | 1.7K | 12 |
| Ovia | Period and cycle tracking apps | -30.5% | 1.5K | 12 |
| Photo Mechanic | Photo culling software | -29.1% | 17.6K | 12 |

## Largest brands by estimated branded demand

| Brand | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Flo | Period and cycle tracking apps | 89.7K | 41.9% | 1 |
| Evoto AI | Photo culling software | 81.6K | 54.6% | 1 |
| Natural Cycles | Period and cycle tracking apps | 80.7K | 37.7% | 2 |
| Aftershoot | Photo culling software | 38K | 25.5% | 2 |
| Clue | Period and cycle tracking apps | 28.6K | 13.3% | 3 |

## Competitive sets by total measured demand

| Competitive set | Estimated monthly branded searches | Measured brands | Highest Share of Search |
| --- | --- | --- | --- |
| Period and cycle tracking apps | 214K | 6 | Flo, 41.9% |
| Photo culling software | 149K | 6 | Evoto AI, 54.6% |

## Brands tracked worldwide

| Brand | Competitive set | Share of Search | Estimated monthly branded searches | Owned by |
| --- | --- | --- | --- | --- |
| Flo | Period and cycle tracking apps | 41.9% | 89.7K | Flo Health |
| Natural Cycles | Period and cycle tracking apps | 37.7% | 80.7K | Natural Cycles |
| Clue | Period and cycle tracking apps | 13.3% | 28.6K | BioWink |
| Stardust | Period and cycle tracking apps | 4.9% | 10.5K | Stardust |
| Glow | Period and cycle tracking apps | 1.5% | 3.2K | Glow |
| Ovia | Period and cycle tracking apps | 0.69% | 1.5K | Labcorp |
| Evoto AI | Photo culling software | 54.6% | 81.6K | Truesight Technology |
| Aftershoot | Photo culling software | 25.5% | 38K | Aftershoot |
| Photo Mechanic | Photo culling software | 11.8% | 17.6K | Camera Bits |
| Narrative | Photo culling software | 4.8% | 7.2K | Software Limited |
| FilterPixel | Photo culling software | 2.2% | 3.2K | FilterPixel |
| Imagen AI | Photo culling software | 1.2% | 1.7K | Imagen AI |

## Competitive sets

- [Period and cycle tracking apps](/demand/global-en/categories/period-and-cycle-tracking-apps): 6 brands compared on their branded search terms.
- [Photo culling software](/demand/global-en/categories/photo-culling-software): 6 brands compared on their branded search terms.

## Multi-brand companies

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What do geography and language mean?

Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country.

Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country.

Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching.

Global and country estimates may overlap, so do not add them together.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Global branded search and Share of Search". https://gobrandwave.com/demand/global-en

This page is also available as HTML at https://gobrandwave.com/demand/global-en. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.