--- title: "Western Union vs Wise: Which is searched more in Australia?" description: "Is Western Union or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/western-union-vs-wise" publisher: "Brandwave" --- # Western Union vs Wise: Which is searched more in Australia? Is Western Union or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Western Union and Wise - **Competitive set**: Money transfer services - **Market**: Australia - **Month measured**: Sep 2026 - **Western Union Share of Search**: 55.3% - **Wise Share of Search**: 5.5% ## Is Western Union or Wise more popular in search? - In September 2026, Western Union had more branded searches than Wise among money transfer services in Australia. Western Union had about 135,000 branded searches, while Wise had 13,500. Western Union made up 55.3% of all money transfer service searches we track, and Wise accounted for 5.5%. - Western Union was ahead of Wise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia moved from 53.8% to 55.3%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 11.7K to 13.5K. ## Top money transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Western Union was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wise was listed before Western Union in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money transfer services - Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe - Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union - Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union Not named in any answer: MoneyGram, WorldRemit and Instarem. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia money transfer services in September 2026? - In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%. - In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%. ## Month by month | Month | Western Union estimated searches | Western Union Share of Search | Western Union rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 53.8% | 1 | 11.7K | 4.7% | 5 | | Nov 2025 | 135K | 51.2% | 1 | 11.7K | 4.4% | 5 | | Dec 2025 | 165K | 57.9% | 1 | 11.7K | 4.1% | 5 | | Jan 2026 | 165K | 56.2% | 1 | 13.5K | 4.6% | 4 | | Feb 2026 | 135K | 52.6% | 1 | 13.5K | 5.3% | 4 | | Mar 2026 | 165K | 57.5% | 1 | 13.5K | 4.7% | 4 | | Apr 2026 | 135K | 52% | 1 | 13.5K | 5.2% | 4 | | May 2026 | 135K | 52.8% | 1 | 13.5K | 5.3% | 4 | | Jun 2026 | 110K | 49% | 1 | 12.5K | 5.6% | 4 | | Jul 2026 | 135K | 55.6% | 1 | 12.5K | 5.1% | 4 | | Aug 2026 | 135K | 51.8% | 1 | 12.5K | 4.8% | 4 | | Sep 2026 | 135K | 55.3% | 1 | 13.5K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Western Union’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Western Union**: Measured on the search term “western union”. - **Wise**: Measured on the search terms “wise money transfer” and “wise transfer”, summed into one figure. - [Western Union profile](/demand/au/brands/western-union) - [Wise profile](/demand/au/brands/wise) - [All money transfer services in Australia](/demand/au/categories/au-money-transfer-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Western Union or Wise more popular in search? In September 2026, Western Union had more branded searches than Wise among money transfer services in Australia. Western Union had about 135,000 branded searches, while Wise had 13,500. Western Union made up 55.3% of all money transfer service searches we track, and Wise accounted for 5.5%. ## Cite this page Brandwave. "Western Union vs Wise: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/western-union-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/au/compare/western-union-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.