--- title: "Vans vs Volley: Which is searched more in Australia?" description: "Is Vans or Volley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/vans-vs-volley" publisher: "Brandwave" --- # Vans vs Volley: Which is searched more in Australia? Is Vans or Volley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vans and Volley - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **Vans Share of Search**: 2.5% - **Volley Share of Search**: 2.1% ## Is Vans or Volley more popular in search? - In September 2026, Vans had more branded searches than Volley among sneaker brands in Australia. Vans had about 9,900 branded searches, while Volley had 8,100. Vans made up 2.5% of all sneaker brand searches we track, and Volley accounted for 2.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Volley took it in February 2026, Vans took it in July 2026. - Across the 12 months ending September 2026, Vans’ share of searches among sneaker brands in Australia moved from 3.1% to 2.5%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Volley’s share of searches among sneaker brands in Australia moved from 2.5% to 2.1%, and its estimated monthly branded searches held steady at 8.1K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Vans nor Volley showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? Neither Vans nor Volley moved beyond provider rounding among sneaker brands in Sep 2026. ## Month by month | Month | Vans estimated searches | Vans Share of Search | Vans rank | Volley estimated searches | Volley Share of Search | Volley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.1% | 11 | 8.1K | 2.5% | 12 | | Nov 2025 | 12.1K | 2.6% | 11 | 8.1K | 1.7% | 13 | | Dec 2025 | 9.9K | 2.2% | 11 | 6.6K | 1.5% | 12 | | Jan 2026 | 8.1K | 2.2% | 11 | 6.6K | 1.8% | 12 | | Feb 2026 | 6.6K | 2.2% | 12 | 8.1K | 2.7% | 11 | | Mar 2026 | 8.1K | 2.4% | 13 | 9.9K | 2.9% | 11 | | Apr 2026 | 8.1K | 2.2% | 12 | 8.1K | 2.2% | 13 | | May 2026 | 8.1K | 2.2% | 12 | 9.9K | 2.7% | 11 | | Jun 2026 | 8.1K | 2.1% | 11 | 8.1K | 2.1% | 12 | | Jul 2026 | 9.9K | 2.5% | 11 | 8.1K | 2.1% | 12 | | Aug 2026 | 9.9K | 2.4% | 11 | 9.9K | 2.4% | 12 | | Sep 2026 | 9.9K | 2.5% | 11 | 8.1K | 2.1% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Vans’ and Volley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vans**: Measured on the search term “vans shoes”. - **Volley**: Measured on the search term “volley shoes”. - [Vans profile](/demand/au/brands/vans) - [Volley profile](/demand/au/brands/volley) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vans or Volley more popular in search? In September 2026, Vans had more branded searches than Volley among sneaker brands in Australia. Vans had about 9,900 branded searches, while Volley had 8,100. Vans made up 2.5% of all sneaker brand searches we track, and Volley accounted for 2.1%. ## Cite this page Brandwave. "Vans vs Volley: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/vans-vs-volley This page is also available as HTML at https://gobrandwave.com/demand/au/compare/vans-vs-volley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.