--- title: "Up vs Westpac: Which is searched more in Australia?" description: "Is Up or Westpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/up-bank-vs-westpac" publisher: "Brandwave" --- # Up vs Westpac: Which is searched more in Australia? Is Up or Westpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Up and Westpac - **Competitive set**: Banks - **Market**: Australia - **Month measured**: Sep 2026 - **Up Share of Search**: 0.57% - **Westpac Share of Search**: 21% ## Is Up or Westpac more popular in search? - In September 2026, Westpac had more branded searches than Up among banks in Australia. Westpac had about 1.2 million branded searches, while Up had 33,100. Westpac made up 21% of all bank searches we track, and Up accounted for 0.57%. - Westpac was ahead of Up in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Up’s share of searches among banks in Australia moved from 0.45% to 0.57%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 20.6% to 21%, and its estimated monthly branded searches moved from 1.5M to 1.2M. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Up was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Westpac was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Up and Westpac were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Bendigo Bank, 9. Macquarie Bank Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia banks in September 2026? - In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches. - In September 2026, Westpac lost share of searches among banks in Australia, from 22.9% to 21%. ## Month by month | Month | Up estimated searches | Up Share of Search | Up rank | Westpac estimated searches | Westpac Share of Search | Westpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.45% | 9 | 1.5M | 20.6% | 3 | | Nov 2025 | 33.1K | 0.47% | 9 | 1.5M | 21.3% | 3 | | Dec 2025 | 27.1K | 0.4% | 9 | 1.5M | 22.2% | 3 | | Jan 2026 | 33.1K | 0.49% | 9 | 1.5M | 22.4% | 3 | | Feb 2026 | 33.1K | 0.51% | 9 | 1.5M | 23.3% | 2 | | Mar 2026 | 33.1K | 0.47% | 9 | 1.5M | 21.4% | 3 | | Apr 2026 | 27.1K | 0.42% | 9 | 1.5M | 23.5% | 3 | | May 2026 | 33.1K | 0.51% | 9 | 1.5M | 23.2% | 3 | | Jun 2026 | 27.1K | 0.43% | 9 | 1.5M | 23.7% | 3 | | Jul 2026 | 27.1K | 0.43% | 9 | 1.5M | 23.7% | 3 | | Aug 2026 | 33.1K | 0.51% | 9 | 1.5M | 22.9% | 2 | | Sep 2026 | 33.1K | 0.57% | 9 | 1.2M | 21% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Up’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Up**: Measured on the search term “up bank”. - **Westpac**: Measured on the search term “westpac”. - [Up profile](/demand/au/brands/up-bank) - [Westpac profile](/demand/au/brands/westpac) - [All banks in Australia](/demand/au/categories/au-banks): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Up or Westpac more popular in search? In September 2026, Westpac had more branded searches than Up among banks in Australia. Westpac had about 1.2 million branded searches, while Up had 33,100. Westpac made up 21% of all bank searches we track, and Up accounted for 0.57%. ## Cite this page Brandwave. "Up vs Westpac: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/up-bank-vs-westpac This page is also available as HTML at https://gobrandwave.com/demand/au/compare/up-bank-vs-westpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.