--- title: "Untouched World vs Wool&Prince: Which is searched more in Australia?" description: "Is Untouched World or Wool&Prince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/untouched-world-vs-wool-and-prince" publisher: "Brandwave" --- # Untouched World vs Wool&Prince: Which is searched more in Australia? Is Untouched World or Wool&Prince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Untouched World and Wool&Prince - **Competitive set**: Merino clothing brands - **Market**: Australia - **Month measured**: Sep 2026 - **Untouched World Share of Search**: 6.4% - **Wool&Prince Share of Search**: 0.98% ## Is Untouched World or Wool&Prince more popular in search? - In September 2026, Untouched World had more branded searches than Wool&Prince among merino clothing brands in Australia. Untouched World had about 720 branded searches, while Wool&Prince had 110. Untouched World made up 6.4% of all merino clothing brand searches we track, and Wool&Prince accounted for 0.98%. - Untouched World was ahead of Wool&Prince in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Untouched World’s share of searches among merino clothing brands in Australia moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 390 to 720. - Across the 12 months ending September 2026, Wool&Prince’s share of searches among merino clothing brands in Australia moved from 1.5% to 0.98%, and its estimated monthly branded searches held steady at 110. ## Top merino clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Untouched World nor Wool&Prince showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Icebreaker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Smartwool | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Merino Country | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Macpac | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Unbound Merino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Le Bent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Norsewear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Untouched World | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noble Wilde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wool&Prince | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about merino clothing brands - Asked ChatGPT "Which merino clothing brand should I buy in Australia?": 1. Icebreaker, 2. Merino Country, 3. Mons Royale - Asked ChatGPT "What are the best merino base layers for hiking?": 1. Icebreaker, 2. Smartwool - Asked ChatGPT "What are the best merino thermals for winter?": 1. Icebreaker, 2. Smartwool, 3. Macpac - Searched Google, AI Overview "merino thermals": 1. Icebreaker, 2. Kathmandu, 3. Merino Country - Searched Google, AI Overview "merino base layer": 1. Kathmandu, 2. Macpac Not named in any answer: Unbound Merino, Le Bent, Norsewear, Untouched World, Noble Wilde and Wool&Prince. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia merino clothing brands in September 2026? - In September 2026, Norsewear overtook Smartwool and 5 others to rank 5th among merino clothing brands in Australia, with 7.8% of the searches. - Untouched World’s share of searches among merino clothing brands in Australia has gained ground for 3 months in a row, from 5.2% to 6.4% in September 2026. ## Month by month | Month | Untouched World estimated searches | Untouched World Share of Search | Untouched World rank | Wool&Prince estimated searches | Wool&Prince Share of Search | Wool&Prince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 5.3% | 7 | 110 | 1.5% | 11 | | Nov 2025 | 480 | 4% | 9 | 170 | 1.4% | 10 | | Dec 2025 | 390 | 4% | 8 | 90 | 0.92% | 12 | | Jan 2026 | 480 | 5.1% | 7 | 110 | 1.2% | 11 | | Feb 2026 | 480 | 6.2% | 7 | 110 | 1.4% | 11 | | Mar 2026 | 590 | 6.2% | 6 | 140 | 1.5% | 11 | | Apr 2026 | 720 | 5.8% | 6 | 170 | 1.4% | 12 | | May 2026 | 880 | 6.2% | 6 | 110 | 0.77% | 12 | | Jun 2026 | 880 | 5.2% | 9 | 170 | 1% | 12 | | Jul 2026 | 880 | 5.7% | 8 | 140 | 0.9% | 12 | | Aug 2026 | 880 | 6.2% | 7 | 170 | 1.2% | 12 | | Sep 2026 | 720 | 6.4% | 8 | 110 | 0.98% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Untouched World’s and Wool&Prince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Untouched World**: Measured on the search term “untouched world”. - **Wool&Prince**: Measured on the search term “wool and prince”. - [Untouched World profile](/demand/au/brands/untouched-world) - [Wool&Prince profile](/demand/au/brands/wool-and-prince) - [All merino clothing brands in Australia](/demand/au/categories/au-merino-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Untouched World or Wool&Prince more popular in search? In September 2026, Untouched World had more branded searches than Wool&Prince among merino clothing brands in Australia. Untouched World had about 720 branded searches, while Wool&Prince had 110. Untouched World made up 6.4% of all merino clothing brand searches we track, and Wool&Prince accounted for 0.98%. ## Cite this page Brandwave. "Untouched World vs Wool&Prince: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/untouched-world-vs-wool-and-prince This page is also available as HTML at https://gobrandwave.com/demand/au/compare/untouched-world-vs-wool-and-prince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.