--- title: "Unloan vs Up: Which is searched more in Australia?" description: "Is Unloan or Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/unloan-vs-up-bank" publisher: "Brandwave" --- # Unloan vs Up: Which is searched more in Australia? Is Unloan or Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Unloan and Up - **Competitive set**: Online home loan lenders - **Market**: Australia - **Month measured**: Sep 2026 - **Unloan Share of Search**: 8.3% - **Up Share of Search**: 19.4% ## Is Unloan or Up more popular in search? - In September 2026, Up had more branded searches than Unloan among online home loan lenders in Australia. Up had about 34,700 branded searches, while Unloan had 14,800. Up made up 19.4% of all online home loan lender searches we track, and Unloan accounted for 8.3%. - Up was ahead of Unloan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Unloan’s share of searches among online home loan lenders in Australia moved from 8.2% to 8.3%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Up’s share of searches among online home loan lenders in Australia moved from 19.2% to 19.4%, and its estimated monthly branded searches held steady at 34.7K. ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unloan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Up was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unloan was listed before Up in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%. - In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%. ## Month by month | Month | Unloan estimated searches | Unloan Share of Search | Unloan rank | Up estimated searches | Up Share of Search | Up rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 8.2% | 4 | 34.7K | 19.2% | 3 | | Nov 2025 | 14.8K | 8.9% | 4 | 34.6K | 20.8% | 3 | | Dec 2025 | 9.9K | 6.9% | 4 | 28.3K | 19.7% | 3 | | Jan 2026 | 14.8K | 8.2% | 4 | 34.7K | 19.3% | 3 | | Feb 2026 | 14.8K | 8.2% | 4 | 34.8K | 19.4% | 3 | | Mar 2026 | 14.8K | 8.2% | 4 | 34.8K | 19.3% | 3 | | Apr 2026 | 12.1K | 7.7% | 4 | 28.6K | 18.2% | 3 | | May 2026 | 18.1K | 9.9% | 4 | 34.8K | 19.1% | 3 | | Jun 2026 | 14.8K | 8.6% | 4 | 28.5K | 16.6% | 3 | | Jul 2026 | 14.8K | 9.3% | 4 | 28.5K | 18% | 3 | | Aug 2026 | 18.1K | 9.4% | 4 | 34.9K | 18% | 3 | | Sep 2026 | 14.8K | 8.3% | 4 | 34.7K | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Unloan’s and Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Unloan**: Measured on the search term “unloan”. - **Up**: Measured on the search terms “up bank”, “up bank home loan” and “up home loan”, summed into one figure. - [Unloan profile](/demand/au/brands/unloan) - [Up profile](/demand/au/brands/up-bank) - [All online home loan lenders in Australia](/demand/au/categories/au-online-home-loan-lenders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Unloan or Up more popular in search? In September 2026, Up had more branded searches than Unloan among online home loan lenders in Australia. Up had about 34,700 branded searches, while Unloan had 14,800. Up made up 19.4% of all online home loan lender searches we track, and Unloan accounted for 8.3%. ## Cite this page Brandwave. "Unloan vs Up: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/unloan-vs-up-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/unloan-vs-up-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.