--- title: "TP-Link Tapo vs WiZ: Which is searched more in Australia?" description: "Is TP-Link Tapo or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/tp-link-tapo-vs-wiz-lights" publisher: "Brandwave" --- # TP-Link Tapo vs WiZ: Which is searched more in Australia? Is TP-Link Tapo or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link Tapo and WiZ - **Competitive set**: Smart lighting brands - **Market**: Australia - **Month measured**: Sep 2026 - **TP-Link Tapo Share of Search**: 1.1% - **WiZ Share of Search**: 1.9% ## Is TP-Link Tapo or WiZ more popular in search? - In September 2026, WiZ had more branded searches than TP-Link Tapo among smart lighting brands in Australia. WiZ had about 880 branded searches, while TP-Link Tapo had 480. WiZ made up 1.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. - WiZ was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia moved from 0.55% to 1.1%, and its estimated monthly branded searches moved from 260 to 480. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 880. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. WiZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before WiZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Hue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Govee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart bulbs should I buy in Australia?": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ - Asked ChatGPT "What are the best smart lighting brands in Australia?": 1. Philips Hue, 2. TP-Link Tapo, 3. LIFX, 4. Govee, 5. Nanoleaf, 6. WiZ - Asked ChatGPT "What are the best smart lights for a home without a hub?": 1. TP-Link Tapo, 2. WiZ, 3. LIFX, 4. Philips Hue, 5. Nanoleaf - Searched Google, AI Overview "smart lights": 1. TP-Link Tapo, 2. Philips Hue - Searched Google, AI Overview "smart bulbs": 1. TP-Link Tapo, 2. Philips Hue Not named in any answer: Mirabella. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smart lighting brands in September 2026? - In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026. ## Month by month | Month | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | WiZ estimated searches | WiZ Share of Search | WiZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.55% | 7 | 590 | 1.2% | 6 | | Nov 2025 | 260 | 0.5% | 7 | 720 | 1.4% | 6 | | Dec 2025 | 260 | 0.56% | 7 | 720 | 1.6% | 6 | | Jan 2026 | 210 | 0.49% | 7 | 720 | 1.7% | 6 | | Feb 2026 | 170 | 0.45% | 7 | 480 | 1.3% | 6 | | Mar 2026 | 260 | 0.58% | 7 | 720 | 1.6% | 6 | | Apr 2026 | 260 | 0.56% | 7 | 720 | 1.5% | 6 | | May 2026 | 390 | 0.8% | 7 | 880 | 1.8% | 6 | | Jun 2026 | 480 | 0.98% | 7 | 880 | 1.8% | 6 | | Jul 2026 | 590 | 1.1% | 7 | 880 | 1.6% | 6 | | Aug 2026 | 480 | 0.77% | 7 | 880 | 1.4% | 6 | | Sep 2026 | 480 | 1.1% | 7 | 880 | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link Tapo’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link Tapo**: Measured on the search term “tapo bulb”. - **WiZ**: Measured on the search term “wiz lights”. - [TP-Link Tapo profile](/demand/au/brands/tp-link-tapo) - [WiZ profile](/demand/au/brands/wiz-lights) - [All smart lighting brands in Australia](/demand/au/categories/au-smart-lighting-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link Tapo or WiZ more popular in search? In September 2026, WiZ had more branded searches than TP-Link Tapo among smart lighting brands in Australia. WiZ had about 880 branded searches, while TP-Link Tapo had 480. WiZ made up 1.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. ## Cite this page Brandwave. "TP-Link Tapo vs WiZ: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/tp-link-tapo-vs-wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/au/compare/tp-link-tapo-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.