---
title: "Toyota vs XPENG: Which is searched more in Australia?"
description: "Is Toyota or XPENG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/toyota-vs-xpeng"
publisher: "Brandwave"
---

# Toyota vs XPENG: Which is searched more in Australia?

Is Toyota or XPENG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Toyota and XPENG
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Toyota Share of Search**: 11.4%
- **XPENG Share of Search**: 0.66%

## Is Toyota or XPENG more popular in search?

- In September 2026, Toyota had more branded searches than XPENG among car brands in Australia. Toyota had about 743,000 branded searches, while XPENG had 42,900. Toyota made up 11.4% of all car brand searches we track, and XPENG accounted for 0.66%.
- Toyota was ahead of XPENG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toyota’s share of searches among car brands in Australia moved from 13.4% to 11.4%, and its estimated monthly branded searches moved from 947K to 743K.
- Across the 12 months ending September 2026, XPENG’s share of searches among car brands in Australia moved from 0.28% to 0.66%, and its estimated monthly branded searches moved from 19.7K to 42.9K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota appeared in all five answers. XPENG did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Toyota lost share of searches among car brands in Australia, from 12.5% to 11.4%.
- In September 2026, XPENG rose from 41st to 39th among car brands in Australia.

## Month by month

| Month | Toyota estimated searches | Toyota Share of Search | Toyota rank | XPENG estimated searches | XPENG Share of Search | XPENG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 947K | 13.4% | 1 | 19.7K | 0.28% | 53 |
| Nov 2025 | 889K | 13.2% | 1 | 28.7K | 0.43% | 49 |
| Dec 2025 | 845K | 13.4% | 1 | 19.4K | 0.31% | 54 |
| Jan 2026 | 994K | 13.6% | 1 | 23.8K | 0.33% | 53 |
| Feb 2026 | 889K | 13.1% | 1 | 19.4K | 0.29% | 55 |
| Mar 2026 | 963K | 11.8% | 1 | 34.7K | 0.43% | 49 |
| Apr 2026 | 828K | 11.6% | 1 | 28.7K | 0.4% | 48 |
| May 2026 | 882K | 12.1% | 1 | 23.5K | 0.32% | 53 |
| Jun 2026 | 829K | 12.3% | 1 | 23.2K | 0.34% | 51 |
| Jul 2026 | 815K | 12.5% | 1 | 75.9K | 1.2% | 26 |
| Aug 2026 | 870K | 12.5% | 1 | 42.4K | 0.61% | 41 |
| Sep 2026 | 743K | 11.4% | 1 | 42.9K | 0.66% | 39 |

## How each brand is measured

Brandwave collects information about searches that people make online using Toyota’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Toyota**: Measured on the search terms “camry”, “corolla”, “hilux”, “land cruiser”, “prius”, “rav4”, “toyota”, “toyota camry”, “toyota cars”, “toyota chr”, “toyota corolla”, “toyota highlander”, “toyota hilux”, “toyota kluger”, “toyota land cruiser”, “toyota prado”, “toyota rav4”, “toyota supra”, “toyota yaris” and “yaris”, summed into one figure.
- **XPENG**: Measured on the search terms “xpeng” and “xpeng cars”, summed into one figure.

- [Toyota profile](/demand/au/brands/toyota)
- [XPENG profile](/demand/au/brands/xpeng)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Toyota or XPENG more popular in search?

In September 2026, Toyota had more branded searches than XPENG among car brands in Australia. Toyota had about 743,000 branded searches, while XPENG had 42,900. Toyota made up 11.4% of all car brand searches we track, and XPENG accounted for 0.66%.

## Cite this page

Brandwave. "Toyota vs XPENG: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/toyota-vs-xpeng

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/toyota-vs-xpeng. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.