--- title: "Toymate vs Toys R Us: Which is searched more in Australia?" description: "Is Toymate or Toys R Us more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/toymate-vs-toys-r-us" publisher: "Brandwave" --- # Toymate vs Toys R Us: Which is searched more in Australia? Is Toymate or Toys R Us more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toymate and Toys R Us - **Competitive set**: Toy shops - **Market**: Australia - **Month measured**: Sep 2026 - **Toymate Share of Search**: 40.5% - **Toys R Us Share of Search**: 12.1% ## Is Toymate or Toys R Us more popular in search? - In September 2026, Toymate had more branded searches than Toys R Us among toy shops in Australia. Toymate had about 90,500 branded searches, while Toys R Us had 27,100. Toymate made up 40.5% of all toy shop searches we track, and Toys R Us accounted for 12.1%. - Toymate was ahead of Toys R Us in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Toymate’s share of searches among toy shops in Australia moved from 40.9% to 40.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Toys R Us’ share of searches among toy shops in Australia moved from 10% to 12.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top toy shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Toymate was mentioned in one out of three: in one of the three ChatGPT answers. Toys R Us did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toymate | 1 of 3 | 1 of 3 | | Toyworld | 3 of 3 | 3 of 3 | | Hobbyco | 0 of 3 | 0 of 3 | | Toys R Us | 0 of 3 | 0 of 3 | | Zing | 0 of 3 | 0 of 3 | ## Every AI answer about toy shops - Asked ChatGPT "What's the best toy shop in Australia?": 1. Toyworld - Asked ChatGPT "Where's the best place to buy toys in Australia?": 1. Toymate, 2. Toyworld - Asked ChatGPT "Which toy store has the best range in Australia?": 1. Toyworld Not named in any answer: Hobbyco, Toys R Us and Zing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia toy shops in September 2026? - In September 2026, Toymate lost share of searches among toy shops in Australia, from 44.2% to 40.5%. - In September 2026, Toys R Us lost share of searches among toy shops in Australia, from 13.3% to 12.1%. ## Month by month | Month | Toymate estimated searches | Toymate Share of Search | Toymate rank | Toys R Us estimated searches | Toys R Us Share of Search | Toys R Us rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 40.9% | 1 | 22.2K | 10% | 4 | | Nov 2025 | 135K | 42.6% | 1 | 33.1K | 10.4% | 4 | | Dec 2025 | 165K | 39.6% | 1 | 40.5K | 9.7% | 4 | | Jan 2026 | 74K | 36.3% | 1 | 18.1K | 8.9% | 4 | | Feb 2026 | 60.5K | 33.9% | 1 | 18.1K | 10.2% | 4 | | Mar 2026 | 74K | 34.4% | 1 | 22.2K | 10.3% | 4 | | Apr 2026 | 90.5K | 41.4% | 1 | 22.2K | 10.2% | 4 | | May 2026 | 90.5K | 38.6% | 1 | 22.2K | 9.5% | 4 | | Jun 2026 | 90.5K | 36.9% | 1 | 33.1K | 13.5% | 4 | | Jul 2026 | 135K | 49.9% | 1 | 27.1K | 10% | 4 | | Aug 2026 | 110K | 44.2% | 1 | 33.1K | 13.3% | 4 | | Sep 2026 | 90.5K | 40.5% | 1 | 27.1K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Toymate’s and Toys R Us’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toymate**: Measured on the search term “toymate”. - **Toys R Us**: Measured on the search term “toys r us”. - [Toymate profile](/demand/au/brands/toymate) - [Toys R Us profile](/demand/au/brands/toys-r-us) - [All toy shops in Australia](/demand/au/categories/au-toy-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Toymate or Toys R Us more popular in search? In September 2026, Toymate had more branded searches than Toys R Us among toy shops in Australia. Toymate had about 90,500 branded searches, while Toys R Us had 27,100. Toymate made up 40.5% of all toy shop searches we track, and Toys R Us accounted for 12.1%. ## Cite this page Brandwave. "Toymate vs Toys R Us: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/toymate-vs-toys-r-us This page is also available as HTML at https://gobrandwave.com/demand/au/compare/toymate-vs-toys-r-us. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.